Bharti Puri Thakur
Maynooth
Summary
Marketing and social media professional with over 5 years of experience. Results-driven, creative and highly commercial with extensive experience in managing brand and marketing communications for start-ups and MNC’s. A proven track record of developing and delivering global b2b and b2c strategies across multiple marketing channels.
Overview
5
5
years of professional experience
Work History
Marketing Executive
Modula Electric
Dublin
05.2023 - 12.2023
- Planning and developing all aspects of marketing communications
- Developed and implemented an 18 month marketing strategy plan
- Created and designed new marketing and sales documents such as project proposals, client personas, marketing plan, social media communications calendar etc
- Updated the design and content of physical marketing literature i.e
- Brochure/Catalogue
- Managed all social media accounts from creating, posting, schedule and monitor
- Planned and executed 3 exhibitions across Ireland and Europe
- Created and designed exhibition displays and redesigned for every new product
- Content creation for blogs, social media, web, videos and promotional communication
- Worked alongside sales and product development team for lead generation and product launches
- Planned and executed internal and external events i.e
- Global culture day, charity fundraising hike, international men’s day workshop, bake sale for Mental Health Ireland, Christmas party, Christmas family day in the workplace
- Conducting market research and using findings as a basis for communication objectives
- Planning, developing and executing digital campaigns, including advertising, website strategy and design
- Researching, defining and managing strategic media partnerships, as well as coordinating outsourced services
- Conducting analysis and monitoring KPI’s
- Managing photoshoots for completed projects
- Managed local 3rd party suppliers for media, print and exhibitions
- Rebranding for a new website.
Brand and Social Media Manager
Techfynder
Blanchardstown, Dublin
06.2019 - 04.2023
- Developed innovative marketing and branding strategies to elevate Techfynder’s presence in the market on a global scale
- Managed all social media accounts (Twitter, Facebook, Instagram, LinkedIn)
- Responsible for increasing social media following
- Planning and creating social media strategy schedule on a yearly basis
- Planning, developing, and executing marketing campaigns, including advertising, website strategy, social media, email marketing, landing pages
- Created and managed Google, LinkedIn, Facebook, Instagram, YouTube and Twitter paid advertisement
- Crafting and managing communications and website content, including blogs, content assets, testimonials, landing pages, newsletters, visual content, video and CTA
- Responsible for allocating advertising budget in accordance with marketing strategy
- Conducted Influencer campaigns across Instagram and Facebook for our Indian and UAE target audience
- Conducted and carried out referral campaigns for our global audience using Referral Rock software to increase brand awareness
- Developed search engine optimization (SEO) strategies, using the right keywords and metatags to increase web traffic
- Scripted and Produced video content for global campaigns
- Email Marketing (Crafting, scheduling, and analysing data)
- Carried out A/B testing to improve conversion rates
- Worked closely with the sales manager to generate leads and support sales activities using HubSpot CRM
- Attended the Web Summit, HR Conferences, exhibitions to generate b2b leads
- Expanded business opportunities on a global level through affiliate marketing and collaboration
- Developed long-term business and marketing plans for our global audience
- Managed strategic partnerships and stakeholders i.e
- Cricket Ireland, Contracting Plus and Icon Accounting
- I was accountable for improving brand awareness at both local and global level delivering the right brand messaging and ensuring business targets were met
- Researching and identifying market opportunities to maximise marketing efforts and grow target audience
- Building Brand Awareness and implementing initiatives to enhance brand visibility and awareness across various channels
- Event management: hosting internal and external events/Photography at event
- Trained and managed teams across our marketing department.
Technical Recruiter
Test Triangle
Blanchardstown, Dublin
10.2018 - 06.2019
- Sourcing and attracting candidates by using the database, LinkedIn
- Screening candidates resume for a job application
- Administrative duties and record keeping
- Providing feedback to candidates.
Education
BBA Bachelor’s Degree in Business and Management -
Maynooth University
01.2019
Certificate in Advanced Business Level 6 -
Rathmines College
01.2015
Diploma in City and Guilds Women’s Hairdressing -
Galway Technical Institute
01.2013
Skills
- Lead generation B2B
- Digital & Traditional advertising
- Social media marketing
- Digital marketing
- Marketing communications
- Designing
- Excellent Written and Verbal Communicator
- Stakeholder management
- Budget management & execution
- Development and implementation of marketing and branding strategy
- Email marketing campaigns
- Team management
- Photography and videography
- Website design/landing pages/updates
- Content creation & Trends analysis
- Brand management
- SEO and Market research
- Copywriting
- Event Planning
- Strategic Thinker
- Marketing Analytics
- Website Maintenance
- Digital Marketing
CERTIFICATIONS AND TECHNICAL PROFICIENCIES
Marketing and social media- HubSpot Academy.
· Microsoft Office · Adobe Photoshop · Creative cloud · Google Analytics · Pipedrive
· Canva · Buffer · WordPress · Magisto · Visme · Building Information · HubSpot
KEY ACCOMPLISHMENTS
Modula:
- Met business requirements and sales goals by attaining high-quality leads through establishment of a new marketing strategy.
- Created our first ever exhibition displays that attracted more audience than any other exhibition. Also, increased social following by 10% through raffle tickets at exhibitions. Strategy of ‘follow our pages’ to be in a chance to win €200 Amazon voucher.
Techfynder:
- Increased following on LinkedIn, Facebook, Instagram and Twitter from 0 to 14,000 in one year through affiliate marketing, giveaways, networking, attending exhibitions, coupon codes, email campaigns, influencer sponsorship, paid ads, and referral marketing.
- Doubled global B2C sales through affiliate marketing and cost per acquisition formula
- Created and executed my first video marketing global campaign, from scripting to hiring a professional videographer, with over 400,000 impressions on YouTube, 2,000 clicks across LinkedIn, Facebook and Instagram. This campaign got the company 900 Job seeker registrations (b2c) in 14 days.
References
References available upon request.
Timeline
Marketing Executive
Modula Electric
05.2023 - 12.2023
Brand and Social Media Manager
Techfynder
06.2019 - 04.2023
Technical Recruiter
Test Triangle
10.2018 - 06.2019
BBA Bachelor’s Degree in Business and Management -
Maynooth University
Certificate in Advanced Business Level 6 -
Rathmines College
Diploma in City and Guilds Women’s Hairdressing -
Galway Technical Institute
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