Benjamin Ross Ferrara

• Managing Amazon Ads Growth Performance team of 6 Account Executives, achieving average attainment of 129% vs quota goal on a €33mm target.
• Culture/DEI Lead for EU Growth Sales Org, conducting quarterly job satisfaction analysis.

• Managing teams of 12+ Associate Account Executives across 5 countries (ES, FR, IT, UK, DE) to onboard them into Amazon´s Ad Sales team.
• Hired 30+ candidates and conducted 250+ interviews.
• Launched variable compensation incentive program for Associate AEs, exceeding activation targets by 174%.

• Relocated to Spain to sell Amazon´s full Advertising suite to EU customers achieving average quota attainment of 192% over a €5mm+ book of business.
• Top 5% Sales Performer, Amazon Ads EU
• Architect of Growth Sale´s team move to Pan-EU "Point-of-Sale" model working across all EU markets, rather than previous "Point-of-Delivery" where AEs sold only in home market. Wrote initial proposal, created excel model to re-align accounts and liaised with all workstreams (finance, quota, HR, ops & training).

Selling Amazon´s Display and Search ads to US clients, achieving a quota attainment of 161% against $4MM goal.