Pritam Biswas
Surat
Summary
With over 15 years of versatile experience in sales and marketing leadership, I've demonstrated expertise across Fashion and Textiles, Petrochemicals- Textiles, Beverages, and Telecommunications sectors. My journey has allowed me to merge innovative strategies on various channels with execution capabilities, driving significant revenues and brand enhancements. From Head- Sales and Marketing roles to Corporate Strategy to being integral in launching and scaling a design agency, my career is a blend of impactful contributions and entrepreneurial spirit.
Overview
14
14
years of professional experience
Work History
General Manager- Sales and Marketing - Textured Yarn
Garden Silk Mills
01.2025 - Current
- Company Overview: One of the Top 5 largest yarn company in India
- Sales and Marketing Leadership role– Handling Rs
- 400 Crores of B2B Sales, Polyester Textured Yarn
- Coordinating diverse support teams including Plant Team, Production Planning, and financial controls with 3 Direct Reportees
- Delivered highest ever sale in last 36 months post takeover by TCG in January'25 – B2B Sales Growth by 20% from previous highest monthly sale
- One of the Top 5 largest yarn company in India
Head Of Sales And Marketing
Garden Vareli, Garden Silk Mills
04.2023 - 01.2025
- Company Overview: India's oldest classical fashion brand specialized in women's ethnic wear
- Leadership role as Head of Sales and Marketing for Garden Vareli brand
- Executed Fashion Brand re-launch with Ogilvy, resulting in 15% increase in customer engagement in Digital marketplaces and Social Media
- Generated significant revenue in greige sales and ethnic wear- Rs
- 80 crores
- Leading a front-line sales team of 150 personnel with 50 Full Time and 100 Contractual Sales personnel- Achieving a 12% Growth in revenue Year-on-Year
- Oversaw a support team of 30 professionals, enhancing team productivity by fostering collaboration across the Design Team, Sales Coordination, Branding and Corporate Communication, New Product Development, Production Planning and Commercials
- Added Responsibility for Warehouse Operations- handled a daily dispatch of 25,000 meters of Fabrics- worth Rs
- 25 lakhs as daily throughput, overseeing a team of 32 personnel
- Managed diverse channels: a portfolio of 4 distribution channels, driving market penetration: Direct Distribution, Direct Retail Operations, Exhibition Channel, Online Sales Channel
- India's oldest classical fashion brand specialized in women's ethnic wear
Chief Manager - Strategy
MCPI
05.2021 - 04.2023
- Led diversification projects in Petrochemical, Alternative Plant Based Food, Logistics and Supply Chain - managing project sizes of prospective Revenues worth Rs
- 120 Crores
- Conducted 12 market studies and feasibility analyses, contributing to business positioning for M&A activities and business diversification for the Group
- Established differentiation strategies - creation of 2 new business units in Foods and Logistics
- Optimized project management processes – 2 diversification programs within the MCPI Group
Entrepreneurship
Independent Consultant
04.2015 - 08.2021
- Company Overview: Agro Commodities
- Delivered consulting services in coffee, handling projects in sourcing and certification
- Managed 12 coffee projects across Indonesia and Papua New Guinea, ensuring operational efficiency in procurement, higher margin realization
- Handled projects in Coffee Origination, SCM, Processing, Coffee Certification, Export Operations and Coffee Certification for small scale processors
- Increased market presence in US roasting operations, covering 3 states with strategic insights
- Agro Commodities
Entrepreneurship
The Commas
08.2018 - 05.2021
- Company Overview: Design and Illustration Agency
- Co-founded The Commas, growing a client base of 20 companies/associations focused on graphic design and illustration
- Secured clients from 5 countries in US and Europe, enhancing international reach
- Generated Revenues of Rs 5 Lakhs from company incorporation in Oct,18, Rs 4.8 Lakhs from overseas clients in FY 18–19
- Scaled up to Revenues of Rs
- 24 Lakhs for FY 20–21, 400% CAGR in 3 years
- Design and Illustration Agency
Trade Spends Manager
PepsiCo India
11.2014 - 03.2015
- Trade Spends Manager, Beverages in charge of Gujarat Unit- Reduced Trade Spends from 22% in November'14 to 15% in March'15– Individual Contributor role
- Revenue Manager for beverage operations for entire Gujarat State- Improved EBITDA by Rs
- 14 Crores, pro-rata basis for FY 14–15
- Indirect Supervision: 5 Territory Development Managers, 3 Area Sales Managers with self reporting to VP–Operations – Gujarat Unit with dotted line to National Trade Spends Manager
- Manage Annual Revenue of 490 Crores in the Liquid Refreshment Beverages – LRB
- Direct responsibility of Category Discount and Allowances, Protecting Trade Margins
Territory Development Manager
PepsiCo India
05.2013 - 11.2014
- Generated new market opportunities as Territory Development Manager, Beverages, expanding Sales Revenue by 22%– Sales and Marketing Manager in 8 districts, Eastern UP
- Improved EBITDA by reducing Trade Spends from 22% in FY 12–13 to 19.7% in FY 13–14
- Direct Supervision: 7 personnel - 6 Customer Executives in charge of the districts; 1 Assistant Manager handling Business Development and Below The Line activations
- Indirect Supervision: 73 personnel– 35 Sales Representatives, 21 Rural Sales Promoters, 17 Ready Stock Operators
- Business Dimension: Rs
- 325 Crores revenue in Beverages category
- Go-To-Market Distribution Spread - 23 Direct Distributors and 17 Hubs servicing 260 sub-distributors, increased Distribution base by 12%
Zonal Sales Manager
Airtel
11.2012 - 04.2013
- Achieved 76% sales growth as Zonal Sales Manager in UP–East, driving sales performance in two rural districts- Ghazipur and Ballia districts, Varanasi Zone, UP–East Circle of Airtel
- Sales Achievement- Increased Monthly Mobility Revenue from Rs
- 1.42 Crores in October'12 to Rs
- 2.5 Crores By March'13 exit
- Direct Supervision: 7 Rural Territory Managers
- Go-To-Market Distribution Spread – Dismantled the traditional Hub-Spoke rural distribution of 9 Rural Super-Distributors, 108 Rural Sub-Distributors- replaced them with Rural Direct Distributors handling 6 towers each - 180 RDDs created
Management Trainee
Airtel
06.2011 - 11.2012
- Inducted into the Young Leader program, the flagship Management Trainee initiative of Airtel
- Executed 3 cross-functional initiatives enhancing operational efficiency- reduced Customer Acquisition Cost by 0.5% in Data Recharges in Rest of Bengal
- One of 16 Young Leaders selected to work on a Strategic National Project to generate greater 3G extraction and increasing data penetration
- Increased 3G Data sales by 12% in the Pilot Project with Kolkata as test market
- Rural Territory Manager stint in rural Central Bengal handling mobility recharge sales, increased rural Revenue Market Share by 0.4% and Customer Market Share by 0.5% in the markets
Education
Post Graduate Diploma in Management (PGDM) -
Indian Institute of Management Bangalore
01.2011
Bachelor of Technology (B. Tech) -
National Institute of Technology Durgapur
01.2009
AISSCE - 2005 (Class XII Boards) -
Hariyana Vidya Mandir
01.2005
Skills
- PNL Management
- Sales Leadership
- Market Expansion
- Channel Sales
- Sales Forecasting
- Product Management
- Operations management
- Branding and Advertising
- Technology Integration
- Project Management
- Problem resolution
- Leadership and team building
Languages
Bengali
English
Hindi
Bahasa
Hobbies and Interests
- Impact of organized Retail on Sales
- Technology in Fashion and Retail Sales
- Continuous Learning
- Personal Passions
Industry Expertise
- Fashion Ethnicwear- Women
- Textile Fabrics- Greige
- Textile- Yarn
- Petrochemical- Downstream
- Textile Projects
- Plant Based Foods
- Robusta Coffee
- Beverages- Carbonated
- Telecommunications
Timeline
General Manager- Sales and Marketing - Textured Yarn
Garden Silk Mills
01.2025 - Current
Head Of Sales And Marketing
Garden Vareli, Garden Silk Mills
04.2023 - 01.2025
Chief Manager - Strategy
MCPI
05.2021 - 04.2023
Entrepreneurship
The Commas
08.2018 - 05.2021
Entrepreneurship
Independent Consultant
04.2015 - 08.2021
Trade Spends Manager
PepsiCo India
11.2014 - 03.2015
Territory Development Manager
PepsiCo India
05.2013 - 11.2014
Zonal Sales Manager
Airtel
11.2012 - 04.2013
Management Trainee
Airtel
06.2011 - 11.2012
Bachelor of Technology (B. Tech) -
National Institute of Technology Durgapur
AISSCE - 2005 (Class XII Boards) -
Hariyana Vidya Mandir
Post Graduate Diploma in Management (PGDM) -
Indian Institute of Management Bangalore
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