Barry Murphy

• Analyst on “Off The Ball Breakfast” , Co-Host League of Ireland Late Night, Ireland's premier sports show, where I provide expert insight and analysis on all things football – from International and Premier League talking points to League of Ireland developments. These segments consistently engage thousands of listeners and viewers and are a core part of the brand's audience and align closely with OTB's tone, values, and editorial direction.
• Live match co-commentator for League of Ireland games , covering high-stakes fixtures across the season. I deliver real-time tactical breakdowns, contextual analysis, and narrative-driven commentary that enhances the listener/viewer experience – especially important as OTB continues to evolve its live and on-demand digital content strategies.
• Collaborated with production and editorial teams to shape football coverage that resonates with OTB's multi-platform audience across radio, podcast, social media, and video. This experience gives me a strong understanding of the brand's voice and the demands of agile, high-impact content delivery.

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Brand & Content Strategy
Drove European football content via @bazlastmanback, using analytics and visuals to boost engagement. Shaped Shamrock Rovers' digital output to align with club branding and fan interests. Promoted UEFA coverage with dynamic social clips and matchday analytics.

Broadcast & Event Delivery
Delivered live LOITV commentary with tactical insights. Coordinated live streams, interviews, and fan events, enhancing matchday experiences at Tallaght Stadium.

Campaigns & Insights
Produced data-driven match previews/reviews. Tracked KPIs to assess performance and refine content strategies.

Experienced in handling and interpreting data using Google Sheets, Excel and Smartsheet,

Creative & Media Collaboration
Partnered with design teams on custom visuals. Supported PR for key fixtures and built strong media relationships to extend campaign reach.

• Optimised product pages, customer journeys, and marketing strategies for high-value sellers to boost visibility, engagement, and conversions on eBay.
• Advised sellers on branding, content, and ad performance, aligning with platform algorithms and best practices.
• Designed and launched digital assets using WordPress, Canva, Unbounce, and native tools to enhance storefronts and product discovery.
• Led Facebook and Google ad campaigns, driving targeting, A/B testing, and ROI optimisation.
• Delivered data-driven insights through post-campaign analysis to refine strategy and improve results.
• Coordinated cross-functional rollouts with product, marketing, and support teams under tight deadlines.
• Promoted a customer-first, insight-driven approach within a collaborative, high-performing team.

• Managed postal logistics, customer service, and admin tasks in a fast-paced environment
• Supported local campaigns and in-branch events
• Maintained internal systems for tracking, communication, and issue resolution
• Acted as key contact for customer and logistics queries
• Known for reliability, teamwork, and a customer-first approach

• Led integrated brand campaigns across events, media, sponsorship, and PR to grow Bohemians FC's public profile.
• Developed outreach strategies combining sport, culture, and community to deepen fan and partner engagement.
• Secured and managed sponsorships, delivering activations and tracking ROI through audience data and brand metrics.
• Produced key communications—match-day content, press releases, and media briefs—ensuring clear, consistent messaging.
• Delivered parallel projects under pressure, including event logistics and youth initiatives, showing strong execution and multitasking.
• Built strong media and stakeholder relationships, driving visibility through collaboration and brand storytelling.
• Analysed campaign outcomes and benchmarks to inform future strategy and enhance performance. strong multi-tasking and deadline resilience .
• Built and maintained relationships with media, sponsors, and local stakeholders , showcasing a blend of brand passion, project ownership, and interpersonal skill.
• Monitored campaign effectiveness via internal reviews and competitor benchmarking, creating actionable insights that improved future performance.