Athabile Ketsiwe

• Support Senior Brand Manager to execute key strategic portfolio performance and growth. Delivered through ATL programs, sampling, digital and guidance on BTL execution.
• Provide input into brand strategy review (situational analysis) – Working closely with EMEA team.
• Responsible for developing annual brand plans taking category, brand, consumer and customer priorities and objectives into consideration
• Responsible for Integrated Marketing Plan (IMP), briefing and guiding agencies to deliver effective marketing campaigns
• Work closely with Digital Marketing specialist to ensure First Party Data, consumer engagement and other digital campaigns deliver on desired key performance indicators
• Partner with Shopper Marketing & Category team to manage all BTL activity, including sampling and activations, Point of Sale, and launches for specific brand portfolios.
• Track, analyze and evaluate all brand and trade initiatives to ensure business results are achieved and brand equity is maintained.
• New product development & introduction (NPI – Project Management, from concept to launch).
• Managing cross functional relationships to deliver marketing objectives including Global & EMEA regional teams, R&D, Commercial, Finance, Production, and Supply Chain as well as agencies.
• Evaluate data, marketing and competitor information from various sources; including sales performance, promotion performance, and market analyses.

• Development of annual brand and integrated media plans, to deliver longer term category objectives
• Implement key objectives for brand to meet strategic goals
• Track key competitors and measure performance (share, pricing, marketing activities, share of voice and innovations) to identify opportunities for Jungle
• Brief and implement brand activities aligned to annual brand and media plans
• Build and maintain relationships with internal and external stakeholders to ensure product and brand specific project outcomes are met
• Market and consumer insights - monitor market dynamics and brand health
• Track brand financial performance and identify opportunities to improve profitability
• Deliver and manage brand's digital and social media activities
• Management of upcoming innovation projects
• Relationship management of ATL, BTL and PR agencies
• Budget reconciliation.

• Second in command within Marketing Department, reporting directly to Marketing Manager
• Brand Management of Dr. Oetker Professional (Foodservice, Restaurant Chains e.g. Spur Nando’s, Key Accounts e.g. Netflorist for both SA and Export markets; ensuring necessary execution to gain market share, including owning brand strategy and execution of it.
• Manage implementation of integrated traditional marketing, digital marketing and sponsorship campaigns to deliver on brand promise, improve consumer awareness, increase brand loyalty and drive financial growth.
• Management of Critical Documents for above including Strategy Plans, Content Plans, Corporate Identity updates etc.
• Budget Management annually and tracking of spend monthly.
• Labelling and Innovation - all New Product Launches. Including briefs, spec sheet updates with R&D (allergens, configurations and sensitive ingredients. Leading internal Stage Gate meetings.
• Assist in developing and managing market research, providing consultation or executing actions relative to accountability.
• Development and daily management of Dr Oetker Professional brand and Chateau Gateaux mother brand into Retail
• Liaise with Sales Team and support implementation of plans.
• Build and foster collaborative working relationships with various agency partners, to deliver brand communication executions.
• Working with digital partners to develop, build and maintain Professional website.
• Briefing in, approving and collaborating with digital team to drive social media and brand presence.

• Supervision and management of Marketing department (including Customer Care team) and performing all related duties, acting as cover for manager who was on extended sick leave.
• Reporting directly to Group Managing Director.

• Supervising Customer Care Team
• Briefing in of content for brochures, leaflets, posters, digital content etc.
• Coordinate and organize trade shows, distributor customer days and customer launches for Foodservice
• Compile marketing support plan for Foodservice distributors in conjunction with Sales & Marketing Director
• Analysis of website and social media statistics
• LinkedIn posting weekly, management, promotions and growing of community
• Coordinate and manage production of necessary marketing support material, in conjunction with Marketing Manager
• Coordination of new product launches
• Updating line by line, Marketing budget and plan.

• Custodian of company and brand assets and assisting with accurate use and distribution
• Updating company brand history (story and financial history)
• Co-ordinate and track national sponsorships, donations and events
• Colour passing of print material
• Preparing and planning for new product shoots.

• Ensuring accurate logging of complaints, compliments and queries from all Chateau Gateaux platforms
• Liaising with Quality Assurance department in acquiring more information from Patisserie customers, Foodservice end users and Restaurant chains for product related investigations
• Drafting and checking of standard Customer Care responses
• Managing Factory Shop database and related email.

Qualification incomplete, due to lack of funding.

Merit award for academic achievement.