Astrid Darmawan
Morden,London
Summary
Accomplished professional with expertise in digital advertising and monetisation, specialising in TikTok Ads and Google Ads for campaign optimisation. Demonstrates strong capabilities in business development and sales, driving B2B/B2C client acquisition and revenue growth. Proficient in customer and relationship management, including stakeholder engagement and franchise management. Extensive experience in banking and financial services, focusing on corporate banking, payroll products, and lending solutions. Skilled in data analysis using Google Analytics and SQL to enhance performance optimisation. Adept at public speaking and negotiation, facilitating cross-functional collaboration through effective presentations. Career goals include leveraging digital marketing skills to innovate AdTech strategies while expanding sales strategies for sustained revenue growth.
Overview
9
9
years of professional experience
4
4
years of post-secondary education
Work history
Technical Product Specialist, Monetization (Product Operations)
TDCX Malaysia
Kuala Lumpur
2023.03 - 2024.05
- Supported TikTok Ads APAC as part of the Monetization Product Operations (MPO) team, helping businesses and resolve technical advertising issues. Worked alongside global teams in Singapore, China, Israel, London, and the U.S.
- Key Achievements & Responsibilities:
- Technical Troubleshooting & Support – Investigated, triaged, and resolved technical issues in Platform, Measurement, and Commerce monetization pillars.
- Cross-Functional Collaboration – Partnered with Product, Engineering, Sales, and Marketing teams to enhance advertiser experience.
- Process Optimization – Developed workflows to reduce issue resolution times and streamline advertiser support.
- Data-Driven Insights – Leveraged HTML, CSS, JavaScript, SQL, and Google Analytics to analyze ad performance and provide recommendations.
Digital Marketing Consultant
TDCX Malaysia
Kuala Lumpur
2022.10 - 2023.03
- Provided strategic advertising solutions for businesses using Google Ads, focusing on campaign management, audience targeting, and ad performance optimization.
- Key Achievements & Responsibilities:
- Advised businesses on Google Ads campaign strategy, budget allocation, and performance improvements.
- Optimized client ad performance, boosting CTR and conversion rates.
- Assisted advertisers in resolving account constraints and policy violations.
- Designed customized digital marketing strategies, identifying opportunities for growth.
Relationship Manager (License Relations)
Sour Sally Group
Jakarta
2020.02 - 2022.07
- Led the License Relations division for 5 franchise brands, managing a team and ensuring franchisee success and brand consistency.
- Key Achievements & Responsibilities:
- Managed > 100 franchisees under 5 brands, overseeing operational execution and customer satisfaction.
- Strengthened licensee relationships, enhancing retention and engagement.
- Resolved franchisee concerns, contract renewal, maintaining brand reputation and service quality.
- Served as the primary liaison between franchisees and company divisions (Operations, Finance, Marketing, etc.).
Relationship Manager
OCBC Bank Indonesia
Jakarta
2018.10 - 2019.11
- Focused on corporate banking, client portfolio management, and funding growth, consistently achieving KPI targets.
- Key Achievements & Responsibilities:
- Maintained and expanded corporate client portfolios, driving funding growth.
- Build long-term client relationships, ensuring continued engagement and trust.
- Provided financial consultation and after-sales support to corporate customers.
Business Development & Sales Specialist
Maybank Indonesia (@Work Division)
Jakarta
2016.11 - 2018.10
- Specialized in corporate payroll products, acting as a bridge between Maybank branch offices and headquarters.
- Key Achievements & Responsibilities:
- Managed corporate clients’ payroll banking solutions, ensuring seamless implementation.
- Conducted presentations to corporate clients, promoting Maybank’s services.
- Worked with internal teams to customize payroll solutions based on client needs.
Financial Executive (Management Development Program)
Maybank Indonesia
Jakarta
2015.10 - 2016.10
- Selected for Maybank’s elite Management Development Program (MDP), gaining intensive training in Funding, Lending, and Relationship Management.
- Key Achievements & Responsibilities:
- Completed 3-month banking training in funding & lending strategies.
- Managed new & existing customer portfolios, expanding funding opportunities.
- Build strong customer relationships, ensuring retention and business growth.
Education
Bachelor’s Degree - Corporate Communication, Public Relations
Atma Jaya Catholic University of Indonesia
Jakarta, Indonesia 2011.01 - 2015.01
Skills
- Digital Advertising & Monetization - TikTok Ads, Google Ads, Campaign Optimization
- Business Development & Sales - B2B/B2C Sales, Client Acquisition, Revenue Growth
- Customer & Relationship Management - Stakeholder Engagement, Franchise Management
- Banking & Financial Services - Corporate Banking, Payroll Products, Lending
- Data Analysis & Performance Optimization - Google Analytics, SQL, Ad Tracking
- Public Speaking & Negotiation - Presentations, Cross-Functional Collaboration
- Digital Marketing & AdTech - Google Ads, TikTok Ads, Google Tag Manager
- Sales Strategies - Revenue Growth
- Data Analysis & Technical Tools: SQL, HTML, CSS, JavaScript, XML, HTTP protocols
- Customer & Relationship Management: CRM tools, negotiation, franchise/license management
LANGUAGES
English: Fluent
Indonesian: Native
Work availability
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
morning
afternoon
evening
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