Arthur Luis Boff

• Built and launched branded Shopify stores from concept to deployment, including theme customisation, product page optimisation, and conversion-focused user experience.
• Integrated and managed third-party Shopify applications for payments, reviews, upsells, email marketing, analytics, and order fulfilment.
• Planned, launched, and monitored Meta (Facebook & Instagram) and Google Ads campaigns, managing advertising budgets and analysing campaign performance to optimise results.
• Conducted market research, competitor analysis, and product validation to identify high-potential eCommerce opportunities.
• Created persuasive product descriptions, landing pages, advertorials, marketing articles, and sales copy that enhanced customer engagement and drove conversions.
• Produced native-style advertising creatives, including ad concepts and campaign messaging that resonated with target customer pain points.
• Managed store operations including product uploads, pricing strategy, inventory management, order processing, and quality assurance.
• Analysed Shopify analytics and digital marketing data to evaluate customer behaviour, informing continuous optimisation of marketing campaigns and website performance.

In the past year, I conducted training sessions on Business Operation Process for Dynamics NAV and Dynamics 365 Business Central, leading to a 30% increase in team productivity for the MBS program. I ensured legal and SOX compliance for Microsoft Business VL programs in EMEA, achieving a compliance rate of over 95% and ensuring all deadlines it were matched on time. By providing guidance on revenue recognition guidelines and operation efficiency, I contribute to a 25% increase in revenue from partner transactions every quarter. Through root cause analysis, I improved operational efficiency by 20% within transaction and customer care teams. Overall, my efforts have significantly boosted productivity, compliance, revenue, and operational efficiency for the company.

I specialize in validating companies for Microsoft's Cloud Solution Provider (CSP) program, processing an average of 50 enrollments monthly. Coordinating SLA deadlines with global partners, I ensure the timely delivery of high-quality services, meeting 20 deadlines monthly. Delivering over 15 well-structured contracts monthly for the MBS EOC Agreements division, I maintain adherence to SLA criteria. Facilitating the launch and extension of 10 programs annually through Microsoft commercial partnership agreements. Handling an average of 100 partner inquiries monthly, providing exceptional customer service and resolving issues promptly. Performing ISV tasks within the system, I complete 15 software development projects quarterly. Supporting partners and customers, I ensure a smooth experience by addressing 30 inquiries monthly and serving as a reliable point of contact for problem resolution. Creating and maintaining documentation of over 500 commercial contracts annually, I ensure quality records through internal audits. Striving to provide exemplary service by following operational guidelines and adapting approaches to meet diverse customer needs in both B2B and B2C contexts.

Effectively manage candidate applications, processing over 500 candidacies. Utilize Google Cloud for streamlined organization. Develop and maintain spreadsheets, reducing processing time by 15%. Liaise with and support over 50 candidates monthly throughout recruitment and relocation. Facilitate language training for 30+ candidates annually. Coordinate social media presence, resulting in a 25% increase in outreach. Translate over 50 CVs annually. Write job specifications to attract qualified candidates. Offer administrative support to the recruitment team. Conduct budget accountability meetings for efficient financial management.