Arielle Manirakiza
Dublin,Dublin
Summary
6 Years experience in communications obtained working with local and international organizations in multicultural and fast paced environment
Skilled in Project management, program management, operations management, media partnership management
Knowledgeable communication specialist with strong background in crafting effective communication strategies and campaigns. Proven track record in managing internal and external communications, enhancing brand visibility, and fostering stakeholder engagement. Demonstrated ability in using persuasive writing and strategic planning to drive organizational goals.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Market Specialist Africa | Global Operations | Project Manager & Communication Specialist
Meta Platforms
09.2021 - Current
- The role consists of identifying and evaluating emerging online risks, conducting risk-related investigations, developing risk prevention and mitigation strategies, and responding to real-time crises
- Lead strategy development effort for Francophone SSA
- Develop and implement regional Communications strategies; manage content and internal communication channels
- Compose written crisis communication and risk guidance, advocating for marginalized communities on Meta platforms to influence leadership and stakeholders' decisions
- Share high-quality insights on emerging risks with stakeholders
- Coordinate crisis response with stakeholders and cross-functional teams
- Develop and execute vendor management strategy and oversee external contractors/ vendors relationships
- Identify online trends, risks, and opportunities to implement risk prevention and mitigation projects
- Plan and execute internal in-person and virtual events
Retail Assistant
Bollywood Borrowed
09.2021 - Current
- Company Overview: Bollywood Borrowed is an online boutique that sells and rents Indian Apparel
- Managed and maintained the e-commerce and social media platforms to optimize customer experience
- Delivered customer service across multiple channels (phone, online, and in-store)
- Bollywood Borrowed is an online boutique that sells and rents Indian Apparel
Head of Operations and Media
Gwaga SPRL
09.2020 - 04.2021
- Company Overview: Gwaga is an integrated communication and marketing agency based in Burundi, East Africa
- It covers various disciplines, including communications strategy, public relations, media management, digital marketing, marketing campaigns, and activations
- Develop agency strategy and work plans; oversee operations
- Create client communication and content strategies tailored to target audiences and aligned with campaign objectives
- Plan, implement, and evaluate marketing and communication campaigns, including events and activations
- Manage stakeholder and partner relationships throughout project and campaign execution
- Oversee the production of written and visual branding assets, ensuring consistency and quality
- Develop and implement social media strategies and plans; manage online presence across digital platforms
- Supervise vendors and contractors, including graphic designers and media producers, during communications projects and campaign
- Foster strong media relationships with journalists and influencers to enhance media outreach and campaign visibility
- Identify and mitigate communication risks during campaigns or crises, implementing strategies to counter potential disinformation
- Mentor and train junior staff in campaign management and communication strategies
- Provide social media management training to clients and their partners
- Prepare financial reports on campaign budgets and expenditures
- Foster strong relationships with government officials to ensure communication strategies and messaging alignment
- Gwaga is an integrated communication and marketing agency based in Burundi, East Africa
- It covers various disciplines, including communications strategy, public relations, media management, digital marketing, marketing campaigns, and activations
Head of Media
Gwaga SPRL
09.2020 - 04.2021
- Company Overview: Gwaga is an integrated communication and marketing agency based in Burundi, East Africa
- It covers various disciplines, including communications strategy, public relations, media management, digital marketing, marketing campaigns, and activations
- Create client communication and content strategies tailored to target audiences and aligned with campaign objectives
- Plan, implement, and evaluate marketing and communication campaigns, including events and activations
- Manage stakeholder and partner relationships throughout project and campaign execution
- Oversee the production of written and visual branding assets, ensuring consistency and quality
- Develop and implement social media strategies and plans; manage online presence across digital platforms
- Supervise vendors and contractors, including graphic designers and media producers, during communications projects and campaign execution
- Foster strong media relationships with journalists and influencers to enhance media outreach and campaign visibility
- Identify and mitigate communication risks during campaigns, implementing strategies to counter potential disinformation
- Prepare financial reports on campaign budgets and expenditures
- Gwaga is an integrated communication and marketing agency based in Burundi, East Africa
- It covers various disciplines, including communications strategy, public relations, media management, digital marketing, marketing campaigns, and activations
Student Enterprise Ambassador | Event coordination
London South Bank University
11.2016 - 07.2017
- Company Overview: LSBU Enterprise guides student entrepreneurs in growing ideas and businesses
- Supported promotional campaigns and events aimed at supporting youth entrepreneurship and scholars from diverse backgrounds
- Developed partnerships with the Student Entrepreneurs Society, increasing the student engagement in entrepreneurial programs by 50%
Education
MSc. - Business Project Management
London Southbank University
London, United Kingdom10.2017
Bachelor of Commerce - Marketing, Communication, Operations Management
Queen’s University
Ontario, Canada06.2015
Skills
- Strategic Thinking
- Analytical thinking
- Creative thinking
- Problem solving
- Relationship building
- Interpersonal skills
- Collaboration
- Adaptability
- Fast learner
- Cultural competence/sensitivity
- Attention to detail
- Organizational and time management skills
- Excellent written and verbal communication
- Leadership and team mentoring
- Cross-cultural communication
- Internal communications
- Multimedia production
- Storytelling
- Analytics and reporting
- Marketing communications
- Strategic communication
- Media relations
- Brand messaging
- Press release writing
- Influencer outreach
- Public relations
- Email marketing
- Social media management
- Advertising and marketing
- Event coordination
- Marketing
- Proofreading
- Copyediting
- Brand promotion
- Strategy implementation
- Campaign development
- Event execution
- Business writing
- Speech writing
- Social media oversight
- Messaging and speechwriting
- Analytics reporting
- Graphics development
- Strategic messaging
- Corporate messaging and speechwriting
- Teamwork
- Teamwork and collaboration
- Customer service
- Problem-solving
Certification
- Digital Marketing Professional Certification (DMP) - Digital Marketing Institute.
- PRince 2 Alexos 2016
Languages
French
Native or Bilingual
English
Native or Bilingual
Kirundi
Native or Bilingual
Kinyarwanda
Professional Working
Timeline
Market Specialist Africa | Global Operations | Project Manager & Communication Specialist
Meta Platforms
09.2021 - Current
Retail Assistant
Bollywood Borrowed
09.2021 - Current
Head of Operations and Media
Gwaga SPRL
09.2020 - 04.2021
Head of Media
Gwaga SPRL
09.2020 - 04.2021
Student Enterprise Ambassador | Event coordination
London South Bank University
11.2016 - 07.2017
Bachelor of Commerce - Marketing, Communication, Operations Management
Queen’s University
- Digital Marketing Professional Certification (DMP) - Digital Marketing Institute.
- PRince 2 Alexos 2016
MSc. - Business Project Management
London Southbank University
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