Aoife Lowry
Carlow,Ireland
Summary
Versatile professional with expertise in engineering problem solving, machinery, and technical drawing interpretation. Proficient in change control, cost analysis, and technical support, with a solid background in e-commerce management for B2C and B2B markets. Experienced in website SEO optimization, social media marketing, and sales performance reporting. Demonstrated ability to coordinate projects, engage stakeholders, and document meeting outcomes effectively.
Overview
28
28
years of professional experience
1
1
Certification
Work history
B2C Online Sales Manager
Doyles Importers & Distributors (Doyles Wholesale)
Castlecomer
2024.02 - 2026.02
- Manage and grow the company’s B2C and B2B online sales channels.
- Apply engineering and technical knowledge to support machinery and spare parts website content.
- Update and optimise website content to improve customer experience and SEO performance.
- Create, manage and grow Facebook, Instagram and LinkedIn platforms.
- Photograph, edit and upload product images using Canva Pro and basic Photoshop.
- Design promotional materials and digital campaigns using Canva Pro.
- Create and distribute monthly promotional email campaigns using Klaviyo.
- Produce and submit structured monthly B2C and B2B sales and performance reports for management.
- Coordinate meetings, record minutes and distribute actions to relevant stakeholders.
Project Coordinator
Magna International (formerly Autolaunch Ireland)
Bagenalstown, County Carlow
2016.08 - 2024.02
- Managed intricate automotive programmes for OEMs including Jaguar Land Rover, Volkswagen and Fisker.
- Served as primary technical and commercial point of contact bridging customers with internal engineering teams.
- Administered engineering alterations, addressing cost calculations, timing considerations, and negotiations with customers.
- Diagnosed and addressed technical and timing issues to reduce impact on customer programmes.
- Developed and upheld comprehensive timing plans, milestones, and weekly pictorial status reports..
- Conducted tooling buy-offs, commissioning activities, and customer site visits.
- Facilitated cross-functional problem-solving meetings, securing resolution of open technical actions.
Technical Sales
Doyles Importers & Distributors
Castlecomer
2007.08 - 2016.08
- Delivered technical sales support for machinery, components, and spare parts.
- Analysed and interpreted technical drawings and specifications for customers and suppliers.
- Identified customer technical issues and proposed suitable solutions.
- Managed customer orders, RMAs, and web trade orders.
- Oversaw stock levels, supplier procurement, and invoicing processes.
- Led research and creation of comprehensive 100-page spare parts catalogue.
Junior Project Coordinator
Lapple Ireland Ltd
Carlow
2006.01 - 2007.06
- Assumed responsibility for projects transitioned from senior project management.
- Oversaw programme timing and guaranteed milestone delivery.
- Procured materials and optimised supplier lead times.
- Facilitated tooling buy-offs and conducted on-site commissioning activities.
- Facilitated resolution of technical issues ahead of tool shipment.
Toolmaker
Lapple Ireland Ltd
Carlow
1998.01 - 2004.01
- Achieved successful completion of apprenticeship in Toolmaking
Education
Apprenticeship - Toolmaking
Sligo IT
Sligo, County SligoLeaving Certificate -
St Leo’s College
CarlowSkills
- Engineering problem solving and root cause analysis
- Machinery and tooling expertise
- Technical drawing interpretation
- Change control and cost analysis
- Technical support and fault diagnosis
- E-commerce management (B2C and B2B)
- Website SEO and optimization
- Social media and email marketing strategies
- Sales performance and KPI reporting
- Graphic design (Canva Pro, basic Photoshop)
- Project coordination and stakeholder engagement
- Meeting facilitation and documentation
Certification
- ISO/TS16949 Auditor Certificate (SMMT)
- AutoCAD & CATIA V4/V5
- Welding (MIG & TIG)
- Basic Pneumatics
- ECDL
- First Aid (current)
- Introductory AI & Digital Productivity Courses
References
Available on request
References
References available upon request.
Timeline
B2C Online Sales Manager
Doyles Importers & Distributors (Doyles Wholesale)
2024.02 - 2026.02
Project Coordinator
Magna International (formerly Autolaunch Ireland)
2016.08 - 2024.02
Technical Sales
Doyles Importers & Distributors
2007.08 - 2016.08
Junior Project Coordinator
Lapple Ireland Ltd
2006.01 - 2007.06
Toolmaker
Lapple Ireland Ltd
1998.01 - 2004.01
Apprenticeship - Toolmaking
Sligo IT
Leaving Certificate -
St Leo’s College