Anuj Chadha
Mount Argus,Ireland
Summary
A dynamic Marketing and Communications professional with over 11 years of rich experience in the industry, backed by knowledge of Advertising, Public Relations, and Digital Marketing. Highly skilled in strategic communication, crisis management, product launches, press conferences, and media training. Adept at leading campaigns for both international and domestic brands. Consulted on prestigious projects for the Government of India, including the Clean India Mission, and has experience working on investment summits like Vibrant Gujarat. An avid golfer, Anuj incorporates discipline, strategic thinking, and precision into his professional life. His diverse background and experiences have contributed to a multifaceted approach to marketing and communications. Seeking a challenging role in a forward-thinking organization where I can contribute by leveraging my deep understanding and rich experience in integrated brand communications.
Overview
13
13
years of professional experience
Work history
Group Head
MSL India, Publicis Groupe
New Delhi
2021.05 - 2022.09
- Managed a team of 15 colleagues, contributed to the agency's growth and led multiple training sessions
- Organised, planned and executed media launches to introduce global brands to the Indian market, Israel's Watergen and Canada's Tim Hortons.
- Provided strategic counsel and media intelligence to OnePlus during crises, ensuring brand stability and continuity
- Generated brand love for Meta on radio, digital and print media
- Drove a pivotal communication shift for an academic institution resulting in a 30% surge in applicants
Account Director
AvianWE Communications
2019.02 - 2021.05
- Managed a team of 8 colleagues, ensured smooth team dynamics and growth trajectories for all
- Organised and conducted 20+ press conferences for Samsung India
- Identified and collaborated with local YouTubers to enhance Reckitt's reach in various Indian regional markets. Planned and executed comprehensive media campaigns for Reckitt in vernacular languages, spanning 20 diverse markets within India
Senior Executive - Senior Manager
MSL India, Publicis Groupe
2014.08 - 2019.01
- Drafted and deployed a media reputation program for H.E, the Ambassador of the Kingdom of Saudi Arabia
- Led awareness campaigns for the Government of India (Clean India Mission); and innovatively launched India's cleanliness index
- Managed high-profile media communication for the Hon'ble Chief Minister of Gujarat, India. Relocated to Gujarat, India for 4 months to ensure seamless execution of Vibrant Gujarat Investment Summit organized by the Government of Gujarat, India
- Collaborated with Leo Burnett on multi-agency government pitches, showcasing team effort and industry integration
Executive to Senior Executive
Archetype
2012.01 - 2014.01
- Organised blogger's meet for technology and telecom sector clients like Telenor, Broadcom, and Qualcomm, achieving significant brand growth and favourable market reception.
- Scouted relevant media opportunities for B2B and B2C technology clients
Associate Producer
MasterChef India - Season 1
2010.01 - 2011.01
- Played a pivotal role in producing India's premier culinary show, ensuring high production standards and captivating audience engagement.
Education
MSc - Digital Marketing
Dublin City University
Dublin, Leinster 09/2022 - 10/2023
PG Diploma - Public Relations and Corporate Communication
Xavier Institute of Communication
India 07/2011 - 04/2012
Bachelors - Mass Media (Advertising
Jai Hind College, Mumbai University
Mumbai, India /2007 - /2010
Skills
- Brand management
- Press and public relations
- Content planning and creation
- Google AdWords
- Social media content creation and enquiry management
- Influencer relations management
- Stakeholder engagement
- Thought leadership
- Press package building
- Campaign development experience
- Web analytics
- Digital marketing expertise
- SEO
- Multi-channel marketing
- Marketing strategies
- Campaign execution
- Email marketing campaigns
- CRM
- Customer engagement
- Brand strategy
- Strategic planning
- Keyword optimization
- SEM trend knowledge
Additional Information
- Visa: Stamp 1G
Languages
English
Fluent
Hindi
Native
Timeline
Group Head
MSL India, Publicis Groupe
2021.05 - 2022.09
Account Director
AvianWE Communications
2019.02 - 2021.05
Senior Executive - Senior Manager
MSL India, Publicis Groupe
2014.08 - 2019.01
Executive to Senior Executive
Archetype
2012.01 - 2014.01
Associate Producer
MasterChef India - Season 1
2010.01 - 2011.01
MSc - Digital Marketing
Dublin City University
09/2022 - 10/2023
PG Diploma - Public Relations and Corporate Communication
Xavier Institute of Communication
07/2011 - 04/2012
Bachelors - Mass Media (Advertising
Jai Hind College, Mumbai University
/2007 - /2010