Anne Soyemi

Digital & Content Marketing:

• Develop and execute comprehensive content strategies and campaign narratives aligned with brand vision and product launches; maintain editorial calendars managing 4-6 weekly posts across platforms
• Create engaging visual content (photography, videography, graphics) using Canva supporting social media, website and marketing campaigns
• Manage content scheduling strategies and platform-specific optimization to maximise audience reach and engagement on each channel
• Maintain website content, ensuring consistent branding and product information across digital platforms

Member & Customer Engagement:

• Monitor and respond to customer enquiries across social media channels within 24 hours, building strong relationships that increased repeat purchase rate by 30%
• Collaborate with customers and brand partners to co-create content and user-generated campaigns, strengthening community connections and brand advocacy
• Collect and analyse customer feedback through surveys and social listening; synthesize insights to inform product development and enhance customer experience

Event Coordination & Brand Activations:

• Plan, organise and deliver 8+ pop-up shops, product launches and brand events annually, managing venue bookings, supplier coordination and on-the-day logistics for 100+ attendees per event
• Represent brand at events, engaging directly with customers to strengthen brand presence, awareness and drive on-site sales conversions
• Coordinate launch campaign promotion across all digital channels, from concept to execution, ensuring messaging alignment and driving event registrations/attendance

Analytics & Market Insights:

• Track campaign performance and customer engagement metrics weekly; use data to identify top-performing content types and optimize future campaigns
• Conduct competitive and trend research to identify emerging opportunities and inform content strategy
• Provide performance insights and recommendations to support data-driven business growth decisions and budget allocation

• Maintained project documentation across multiple concurrent projects; achieved 100% audit readiness with zero compliance errors
• Facilitated weekly project meetings and tracked action items across teams; maintained 95% on-time completion rate
• Produced weekly executive reports for 8+ stakeholders; provided clear visibility of project progress and milestones
• Built Power BI dashboards tracking project KPIs; insights informed key budget allocation decisions
• Resolved issues across cross-functional teams; reduced communication delays and improved project delivery timelines
• Designed user guides and video tutorials that reduced support tickets by 40% and accelerated product adoption
• Transformed technical documentation into user-friendly training materials; reduced average support resolution time by 2 days

• Created Power BI dashboards to track marketing performance, campaign metrics and KPIs.
• Analysed campaign and social media data to generate insights and support marketing decisions.
• Collaborated with stakeholders to gather reporting requirements and improve dashboard performance.
• Maintained and enhanced marketing dashboards, ensuring accurate and consistent reporting.
• Presented campaign performance and key insights to stakeholders, highlighting trends and opportunities.