Anita O'Flynn

Lead team of sales executives to grow and develop the Search Ads Platform business (SA360) for Google across the US Retail Industry.

• Developed and executed vision for Search Ads 360 sales and service for US Retail, a multi hundred million dollar business supporting the largest and most complex customers and partners.
• Built and led team of 18 Search Ads 360 Account Executives and Account Managers across the US, focused on onboarding, supporting and developing the Retail customer base.

• Developed and led the EMEA Regional Doubleclick Search Account Management organization, overseeing team of Sales Managers and Account Managers.
• Spearheaded the team's strategic direction through effective partnership building across functions and markets. Ensured cohesive support infrastructure, optimized sales process, and targeted high-potential customer opportunities.
• Drove significant growth (+30%) adoption of the platform with best in class prospecting, sales and customer support.

• Led go-to-market strategy, commercialisation and activation of Google performance products & solutions across EMEA markets, partnering with senior stakeholders to scale activation across markets.
• Managed team of performance product specialists, supporting and coaching for successful activation at product and market level.
• Drove success against key performance metrics in line with regional business strategy. Collaborated closely with Product to communicate product updates to sales leadership.

• Managed a team of Account Managers working with customers across a number of industries (Travel, Retail, FMCG, Automotive) in the UK.
• Coached, trained and supported the team, ensuring flawless delivery of high revenue digital marketing strategies and campaigns for large customers.

• Revenue growth delivery and relationship development for largest advertisers in the UK Travel industry.