A proven EMEA level sales leader with a significant track record of success and overachievement. My success is based on building high performing teams, with a people first approach focused on customer value that delivers consistent results.
Overview
23
23
years of professional experience
Work History
Senior Director, EMEA Multi Cloud Management
VMware
08.2019 - Current
Second line sales management role leading VMware’s Multi Cloud Management business in EMEA with an annual quota of over $450M
Directly manage 4 Sales Directors leading a team of 28 field sales specialists
Accountable for forecasting and delivering to quarterly targets whilst ensuring a strategy that delivers 3x rolling pipeline
Own the relationships within the Business Unit from Senior VP level down to align product roadmap and commercial strategy
Actively define the EMEA GTM strategy, and sales programmes in region
Execute business development campaigns to drive growth from existing customers, partners and MSPs, as well as new customers and workloads
Manage stakeholders within regional leadership and cross-functional units to ensure success and strong alignment to the business strategy
Led the merger of VMware’s Cloud Management and Cloudhealth businesses in FY22 to create the new Multi Cloud Management business unit
Mentor and coach to individuals both in VMware and externally.
UK Enterprise Sales Director
VMware
07.2015 - 07.2019
Led a team of 7 account managers covering 60 UK Enterprise customers
Verticals including retail, finance, E-gaming, insurance, manufacturing
Led the transformation of the UK sales model reducing the number of accounts by 50%, consolidating AE to account ratio from 16:1 to 8:1
Developed an Account Scorecard to manage the KPI’s of my team which was then rolled out across NEMEA by regional management team
Increased diversity in the business with 33% of hires being female
Led the drive to Cloud from VMware in NEMEA with my team delivering the 2 largest Cloud deals in the UK at Kier Construction and Ladbrokes, and the largest NEMEA deal for VMC on AWS with William Hill
Recognised as the model for specialist engagement within the UK business
Selected as part of the Top Talent, Talent Acceleration Programme for FY19.
Senior Strategic Account Executive
VMware
03.2010 - 06.2015
Delivered numerous $M+ Enterprise Licence Agreements into my account base, including a $14M ELA with Transport for London (TfL) in 2014, the largest new licence deal ever closed by VMware in the UK at the time
The TfL sales engagement was used as the model account engagement for the sales role play at VMware’s 2015 Global Worldwide Sales Kick Off
Won the strategically important deployment of a Private cloud solution for HMRC through Fujitsu, against competition from Microsoft and Openstack
Provided interim sales management for the Public Sector team for Q1 2015, before the appointment of a new Public Services Director.
Account Director
CA Technologies
11.2008 - 03.2010
Account Manager
Sun Microsystems
12.2005 - 10.2008
Account Manager
Computacenter
09.2000 - 11.2005
Education
BA (Hons) Law and Government -
Upper Second Class (2:1)
01.1996
Accomplishments
8 years of consistent overachievement as a sales leader – 120%+
Outperformed region every year as a sales leader
Qualified for VMware President’s Club FY21, FY18, FY14 and FY12
Top 10 Global VMware Sales in FY14, qualifying for Club V (company Top 30)
Transformed the EMEA Multi Cloud Management business from perpetual license to subscription/SAAS, growing from $0M ARR to $200M 2020-24
Delivered 329% growth in UK Enterprise over 4 years in leadership
Closed the largest ever VMware ELA in NEMEA in 2014