Andrew Critchley
Red Deer
Summary
A results driven Merchandising and Supply Chain specialist with a BBA (Hons) Business Management degree and experience in manufacturing and retail sectors. Knowledgeable in several commercial functions including Supply Chain, Logistics & Distribution, Merchandising, Category Management and Business Analytics. A highly organized professional, with excellent communication and negotiation skills. A leader possessing the ability to influence others, thrive under pressure, and swiftly identify opportunities.
Overview
12
12
years of professional experience
Work History
Category Manager
Peavey Industries LP
12.2022 - Current
- Category Manager responsible for generating over $89M of annual company sales and attaining all financial metrics for the Paint, Hardware, Pet & Feed categories at Peavey Mart
- Accountable for sales, margin, inventory turns and purchase plans through the execution of category strategies, assortment planning, vendor negotiations, pricing, flyer activity and margin management
- Managing vendor contracts and building strong relationships
- Conducting vendor negotiations, setting targets, building vendor funds, securing promotional support and agreeing preferable payment terms
- Assortment planning including the selection of new items, line reviews, and seasonal products
- Negotiating costs and maintaining retails to grow margin and maximize product turns
- Monitoring seasonal sell through and implementing actions such as markdowns to boost sales and minimize left-over inventory
- Preparing exit strategies for outgoing SKUs while maintaining margin
- Sourcing flyer product, undertaking promotional forecasting and executing seasonal booking programs
- Working with Supply Chain to replenish product domestically and through Direct Import programs
- Coaching and developing direct and indirect reports to ensure they hit their goals and metrics
Supply Chain & Inventory Replenishment Manager
Peavey Industries LP
01.2019 - 12.2022
- Supply Chain Manager responsible for developing and maintaining inventory replenishment systems, processes and personnel to achieve optimal stock levels in store
- Directed a team of Inventory Analysts, Planners and Co-Ordinator’s to meet ending inventory targets, maximize sales and boost product turns
- Monitoring and measuring in-stock position against seasonal targets
- Balanced the flow of inbound inventory with store demand, while considering capacity constraints in the Distribution Centre and retail stores
- Closely managed the ordering of container items/seasonal goods to ensure timely arrival to maximize sales and meet customer demand
- Responsible for approving purchase orders in excess of $100,000
- Provided cross-functional support for Merchandising, Store Operations, Marketing and Distribution Centre teams
- Assisted with the ordering for the Flyer promotional program
- Supported with the preparation of the annual financial plan by forecasting inventory receipts
- Mentored team members to aid their professional growth and plan for company succession
Senior Business Analyst - Pricing
Peavey Industries LP
10.2018 - 12.2019
- Senior Analyst responsible for ensuring the optimization of retail pricing to meet sales and margin goals
- Accountable for building and maintaining pricing software, managing the sell-through of seasonal/discontinued products, and providing cross-functional support
- Owner of the Peavey Industries pricing tool and responsible for determining optimum retail pricing, as well as collaborating with the Category Managers to identify opportunities to improve gross margin
- Undertaking ad-hoc retail price/margin reviews as required by Senior Management/Executives
- Identifying seasonal sell down opportunities to maximize profitability while complementing Merchandising initiatives
- Developed and managed the 'Red Tag' aged inventory markdown program to minimize gross margin degradation while maximizing sell through of discontinued product
- Eliminated $5.9M of aged product over a 6 month period while maintaining positive margins
Inventory Analyst
Peavey Industries LP
07.2018 - 10.2018
- Inventory Analyst working closely with the Merchandising team to calculate optimum seasonal set-up quantities and inventory planning by season
- Responsible for analyzing historic trends and collaborating with Category Managers to ensure accurate forecasting and stock levels to maximize sales
- Monitoring the replenishment system to ensure optimal stock levels for seasonal displays/deal of the month
- Identified the lowest cost method for replenishment and presented findings to Management
- Preparing and analyzing historical flyer sales/performance, communicating findings to the Merchandising team and uploading the flyer items to the replenishment system
- Tracking purchase orders to ensure timely stock arrival and working with the Merchandising team to source alternative product during times of supply chain disruption
- Identified aged items in the Distribution Centre and flowed stock to stores to boost turns
Commercial Graduate
Stellantis UK
01.2015 - 12.2016
- Analyst responsible for identifying inefficiencies and opportunities in the New Vehicle Supply Chain to reduce overhead costs and improve lead times
- Collaborated with freight carriers to ensure the smooth delivery of vehicles to the UK dealer network
- Required to simulate the financial and operational impact of changes to the supply chain, produce a cost-benefit analysis and present the results at a director level
- Part of a project team which generated over £5.1M of Supply Chain savings
- Responsible for conducting the weekly New Vehicle Supply Chain project meetings and working with a project team to meet time sensitive goals and deadlines
- Accountable for resolving day to day supply chain issues and work with transportation providers to ensure vehicles arrived at their dealership to meet customer handover timelines
Logistics Internship
Stellantis UK
01.2013 - 01.2014
- 13-month Industrial Placement as part of my degree
- I gained experience in the Parts Distribution and Engineering & Systems department
- Part of a project team consolidating two warehouses into one UK Distribution Centre
- At the end of the placement I was offered a full time position after the completion of my degree
Education
BBA (Hons) - Management Degree
Lancaster University Management School
01.2015
Skills
- Core Proficiencies
- Technical Skills
- Strategic Planning
- Critical Thinking
- Prioritization & Time Management
- Teamwork & Relationship Building
- MMS/AS400/JDA Systems
- Microsoft Power BI
- SAP
- Microsoft Office Suite
- Negotiation skills
Languages
Bilingual: Fluent in both English and German
Refrences
References available upon request.
Timeline
Category Manager
Peavey Industries LP
12.2022 - Current
Supply Chain & Inventory Replenishment Manager
Peavey Industries LP
01.2019 - 12.2022
Senior Business Analyst - Pricing
Peavey Industries LP
10.2018 - 12.2019
Inventory Analyst
Peavey Industries LP
07.2018 - 10.2018
Commercial Graduate
Stellantis UK
01.2015 - 12.2016
Logistics Internship
Stellantis UK
01.2013 - 01.2014
BBA (Hons) - Management Degree
Lancaster University Management School
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