Andrea Berenice Flores González
Ashtown,Ireland
Summary
Dynamic professional specializing in team leadership and project management with proven decision-making and problem-solving skills. Expertise in corporate visual merchandising and store layout planning, optimizing stock replenishment and employee scheduling. Strong communication abilities enhance customer service delivery, while adaptability and conflict resolution ensure smooth operations under pressure. Committed to driving sales strategies and improving cash handling efficiency to achieve organizational goals through effective visual merchandising.
Overview
2
2
Languages
6
6
years of professional experience
Work history
Assistant Store Manager
Tommy Hilfiger, Blanchardstown SC.
Dublin, Ireland
2024.12 - 2026.04
- Achieving many company objectives alongside the store manager.
- Analysing store reports such as productivity, people and peak traffic and creating action plans alongside the store manager.
- Being part of the Vice president and Director from Region North and the Tommy Hilfiger President visits.
- Maintaining excellent visual merchandising standards on the floor by being on best practices for all stores across the region.
- Being fully involved in the recruitment, interviewing and hiring processes for seasonal associates.
- Participating in weekly meetings in absence of store manager.
- Provided management support by covering Store Manager absences across multiple locations nationwide, taking responsibility for daily operations, team coordination, and commercial performance.
- Selected to attend specialised Visual Merchandising training sessions at the London offices, developing advanced knowledge of VM standards, product presentation, and brand execution.
- Collaborated with the Visual Merchandising team during the launch of new collections at the White City London location, supporting brand presentation and seasonal merchandising strategies.
- Participated in stock takes across multiple stores nationwide, ensuring inventory accuracy, operational efficiency, and compliance with company procedures.
Assistant Store Manager
Tommy Hilfiger, Liffey Valley SC.
Dublin, Ireland
2024.11 - 2025.11
- Supported the Store Manager in the day-to-day management of store operations, ensuring smooth and efficient business performance.
- Led, motivated, and developed a high-performing team to consistently achieve sales targets and key performance indicators (KPIs).
- Provided training and regular performance feedback to enhance employee development and customer service standards.
- Assisted with recruitment, onboarding, and induction of new team members previous to peak times such as (Summer sale, black Friday, Christmas etc)
- Planned staff rotas, delegated daily tasks.
- Delivered exceptional customer service, resolving customer queries and complaints promptly and professionally.
- Monitored commercial performance, including sales, conversion, leverage, Average Transaction Value (ATV), and Units Per Transaction (UPT), implementing action plans to drive business growth.
- Managed inventory, stock replenishment, deliveries, stock accuracy, and stockroom organisation to maintain operational efficiency.
- Participated in launching stores, covering manager's position in different stores across the country.
- Maintained visual merchandising standards in line with brand guidelines to maximise sales opportunities.
- Ensured compliance with company policies, health and safety regulations, security procedures, and loss prevention standards.
- Managed cash handling, banking procedures, and end-of-day reconciliations with accuracy.
- Analysed sales and operational reports to identify trends and implement strategies to improve store performance.
- Coordinated promotional campaigns, seasonal launches, and in-store events to support commercial objectives.
- Supported internal audits and ensured operational compliance across all areas of the business.
- Assumed full responsibility for the store in the absence of the Store Manager, overseeing daily operations, team leadership, and commercial performance.
- Played a key role in preparing the store for a senior leadership visit from Tommy Hilfiger’s founder, ensuring exceptional visual standards, operational readiness, and brand presentation.
- Supported the opening and launch of the new store Calvin Klein, ensuring operational readiness, brand standards, and a successful customer experience.
Supervisor
Tommy Hilfiger, Liffey Valley Shopping Center
Dublin, Ireland
2022.05 - 2024.11
- Driving shop floor sales and exceeding store targets by motivating the team.
- Managed daily operations to increase productivity.
- Performing manager-on-duty functions, managing store opening/closing functions and the sales floor.
- Delegated tasks effectively to balance workload among team members, enhancing operational efficiency.
- Achieved company standards for personal sales results, contributing to overall store performance.
- Communicated marketing and sales promotions clearly to staff, ensuring alignment and understanding.
Sales Associate
Tommy Hilfiger, Liffey Valley
Dublin, Ireland
2019.11 - 2022.05
- Cultivated professional relationships with customers to enhance loyalty and repeat business.
- Recommended products to customers, contributing to achievement of store KPIs.
- Monitored market trends to inform product knowledge and improve customer interactions.
- Maintained tidy sales floor to enhance shopping experience.
- Assisted customers with product selection and sales, recommending items to increase transaction value.
Education
Master of Science - International Business Management
Griffith College
Dublin, Ireland 2001.04 -
Master of Science - Marketing
Instituto Tecnológico Latinoamericano
Pachuca Hidalgo, Mexico 2001.04 -
English Language Course -
IBAT College
Dublin, Ireland 2001.04 -
Bachelor of Arts - Graphic Designer
Instituto Tecnológico Latinoamericano
Pachuca Hidalgo, Mexico 2001.04 -
Skills
- Leadership & Team Management
- Retail Operations
- Sales & KPI Management
- Staff Training & Development
- Customer Experience
- Inventory & Stock Control
- Visual Merchandising
- Problem Solving
- Time Management
- Health & Safety Compliance
- Cash Management
- Recruitment & Onboarding
- Store layout planning
LANGUAGES
Spanish
Native
English
Proficient (C2)
Affiliations
- Fashion
- Traveling
- Running
References
References available upon request.
Timeline
Assistant Store Manager
Tommy Hilfiger, Blanchardstown SC.
2024.12 - 2026.04
Assistant Store Manager
Tommy Hilfiger, Liffey Valley SC.
2024.11 - 2025.11
Supervisor
Tommy Hilfiger, Liffey Valley Shopping Center
2022.05 - 2024.11
Sales Associate
Tommy Hilfiger, Liffey Valley
2019.11 - 2022.05
Master of Science - International Business Management
Griffith College
2001.04 -
English Language Course -
IBAT College
2001.04 -
Master of Science - Marketing
Instituto Tecnológico Latinoamericano
2001.04 -
Bachelor of Arts - Graphic Designer
Instituto Tecnológico Latinoamericano
2001.04 -