ANDRA IZABELA PASC
Summary
Results-driven marketing professional with expertise in digital strategy, brand growth, and consumer engagement. Skilled in data-driven decision-making, influencer partnerships, and cross-functional collaboration. Passionate about innovation and sustainable marketing.
Overview
4
4
years of professional experience
Work History
Marketing Specialist
Fjör
07.2024 - 03.2025
- Managed and optimized social media accounts, developing engaging content strategies that enhanced brand visibility and audience engagement.
- Established and nurtured partnerships with influencers and UGC creators, increasing brand awareness and customer trust through authentic collaborations.
- Led targeted email marketing campaigns, leveraging segmentation and A/B testing to drive customer retention and conversion rates.
Marketing Consultant
Mars
01.2024 - 08.2024
- Analysed in-store space allocation and competitor messaging across various store sizes for Mars, utilising inputs from field sales teams, and evaluated social media strategies and campaign effectiveness
- Provided valuable recommendations for the next season by comparing Mars Wrigley's current execution to previous campaigns, researching consumer preferences, and assessing brand associations during football tournaments
Marketing Specialist
BAT
09.2022 - 12.2023
- Led team of 5 to perform a competitive analysis of Dunhill, for market expansion in super premium segment; provided strategic recommendations for market diversification opportunity leading to reduction in exposure to market risk
- Cooperated with a digital marketing agency to create packaging, cigarette designs, key visuals, animations, and special branding items for HORECA, maintaining a premium image across all communication channels
- Exceeded sales targets by 20% and directed market research for potential entry into super-premium segment in neighboring Eastern European countries by partnering with financial department for cost reduction initiatives
Digital Marketing Internship
RE/MAX Europe
01.2022 - 12.2022
- Developed digital marketing, personal branding, and LinkedIn optimisation courses for real estate agents across Europe, increasing online presence by 70%, and mentored 8 offices to implement a data-driven marketing strategy, boosting sales by 50%
- Overhauled search engine marketing and front-end user experience through SEO optimization and A/B testing, leading to a 40% increase in organic traffic and enhanced online visibility
Marketing Consultant
Ambassadors Bloomsbury Hotel
08.2021 - 12.2021
- Spearheaded the comprehensive rebranding of the hotel and its restaurant, including updating social media channels, implementing SEO for the website, and producing promotional materials
- Achieved a 40% increase in bookings by establishing influencer partnerships, launching targeted social media advertising campaigns, and introducing a new strategic direction for the restaurant
Marketing Internship
Oatly
01.2021 - 07.2021
- Innovated product engagement by redesigning packaging with a QR code linking to a recipe book, and enhanced brand utility through a multi-channel communication strategy on Instagram, TikTok, Email (MailChimp), and digital billboards, supported by detailed media and time action plans
- Leveraged analytics tools to measure campaign reach and engagement, achieving a 20% increase in brand awareness through strategic content placement and customer interaction optimisation
Education
Master of Science - Strategic Marketing
Imperial College Business School London
London, UK07-2024
Bachelor of Science - Computer Science And Business
University College London London
London, UK06-2023
Timeline
Marketing Specialist
Fjör
07.2024 - 03.2025
Marketing Consultant
Mars
01.2024 - 08.2024
Marketing Specialist
BAT
09.2022 - 12.2023
Digital Marketing Internship
RE/MAX Europe
01.2022 - 12.2022
Marketing Consultant
Ambassadors Bloomsbury Hotel
08.2021 - 12.2021
Marketing Internship
Oatly
01.2021 - 07.2021
Master of Science - Strategic Marketing
Imperial College Business School London
Bachelor of Science - Computer Science And Business
University College London London
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