Salesforce
Ana Mireya Daza
Digital Marketing
Summary
Dynamic Digital Marketing Manager with a proven track record experience, enhancing brand awareness and user engagement across different regions and clients. Expert in orchestrating successful digital campaigns, leveraging skills in marketing strategies and audience engagement. Excelled in managing cross-channel media relations and leading creative teams to surpass commercial KPIs.
Overview
11
11
years of professional experience
2
2
Languages
Work History
Digital Marketing Manager
LifeMiles
06.2019 - Current
- Planning, development and implementation of digital marketing campaigns for more than 15 products in digital media for Latam, Europe and ROW to drive member engagement, sales and increase brand awareness assuring we meet our commercial KPIs.
- Manage relation with all paid and owned media channels such as: ESP, Meta, Google Ads, Programmatic, TikTok Ads, Blogs, and others.
- Managed social media accounts generating interest for existing and upcoming travel, financial and commercial product campaigns through Influencers and UGC content.
- Lead digital projects such as website tagging, product catalog creation, cookieless Meta CAPI and others.
- Manage and QA graphic design team for all digital media asset creation per campaigns in different formats requested depending on established media plan.
- Create 1st party segmentation based on our CRM as well as buy 3rd party audiences through DMPs.
Project Manager
Above Zero
02.2017 - 05.2019
- Organize client requests though agency briefing, assuring all hand offs met our QA stantards.
- Implement, optimize and analyze campaign performance for different clients through platforms such as: DoubleClick Bid Manager (Google), Celtra, Google Adwords, Meta and others.
- Create workflows that assure campaign process tracking and completion, establish SLAs and deliver quality results to our clients / managed brands.
AdOps Coordinator
AKQA
03.2014 - 01.2017
- Organize and control client brief requests, assuring all needs are delivered up to specs and meet all requested KPIs.
- Implement, optimize and analyze digital campaigns through platforms such as Double Click Manager (Google), Trading Desk.
- Manage creative team, leading the design QA process for clients such as Netflix, Gap, Clorox Company, Uber and Wynn Las Vegas.
Education
Master of Arts - Master in Digital Marketing And New Media
IEBS – UNIVERSIDAD REY JUAN CARLOS II
Spain 05.2001 -
Associate of Arts - Comunicaciones Integradas De Marketing
Escuela De Comunicacion Monica Herrera
El Salvador 05.2001 -
High School Diploma -
Escuela Americana
El Salvador 05.2001 -
Skills
Audience engagement
Marketing strategies
Creative design
Digital marketing
Software
Meta Ads
Google Platforms
Programmatic
Social Media Content
Timeline
Digital Marketing Manager
LifeMiles
06.2019 - Current
Project Manager
Above Zero
02.2017 - 05.2019
AdOps Coordinator
AKQA
03.2014 - 01.2017
Master of Arts - Master in Digital Marketing And New Media
IEBS – UNIVERSIDAD REY JUAN CARLOS II
05.2001 -
Associate of Arts - Comunicaciones Integradas De Marketing
Escuela De Comunicacion Monica Herrera
05.2001 -
High School Diploma -
Escuela Americana
05.2001 -
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