Summary
Overview
Work History
Education
Skills
Timeline
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Alison Daly

Greystones,Wicklow

Summary

Passionate and experienced entrepreneur with a strong background in bridal retail, known for delivering exceptional customer experiences in high-pressure environments. Skilled in sales, crisis management, and retail operations, with a proven ability to grow teams, grow a brand, and build lasting client relationships.

Highly organised, approachable, and driven by a genuine love for helping customers feel confident and supported. Adept at managing both the creative and strategic aspects of business, including social media, inventory, and staff development.

Overview

18
18
years of professional experience
4
4
years of post-secondary education

Work History

Bridal Store Owner

Alice May Bridal
Dublin
09.2015 - 01.2025
  • Strong ability in identifying customer needs and delivering tailored product recommendations to achieve consistent revenue growth
  • Established and successfully managed a profitable business, demonstrating exceptional entrepreneurial skills and business acumen, becoming the top bridal in Ireland within two years of business
  • Liaised/negotiated with various suppliers, establishing beneficial business relationships for 10 years
  • Oversaw financial operations including forecasting, budgeting and profit margin optimisation
  • Managed staff recruitment processes, selecting motivated, friendly and skilled individuals for a team of 7 to maintain the positive work environment for this demanding industry of high end bridal
  • Improved store turnover through effective visual merchandising strategies and carefully curated collections.
  • Travelled frequently to maintain supplier relationships, keep track of industry trends to drive towards continual growth
  • Dealt with any customer complaints or issues professionally and efficiently. Skilled in a high level of customer service
  • Created and maintained store website and online store, grew social media following to 14.5k
  • Used analytical tools to track performance and adjust strategies to boost visibility and reach, converting digital leads into store appointments and sales

Assistant Merchandiser

Primark
, Dublin
01.2013 - 04.2015
  • Balanced inventory levels with sales patterns reducing excess stock issues.
  • Managed product allocation to maximise sales potential.
  • Advised on pricing strategies, contributing to increased revenue generation.
  • Analysed sales data regularly, informing more accurate demand forecasting and planning efforts.
  • Achieved an organised inventory through meticulous stock management.
  • Collaborated with design team for collection development.
  • Presented monthly to senior management on forecasts and budgeting.

Junior Merchandiser

Awear
, Dublin
12.2010 - 12.2012
  • Worked as part of a team on seasonal range reviews to enhance product offerings.
  • Coordinated regular stock audits, maintained healthy inventory levels.
  • Collaborated with marketing team to create engaging in-store displays.
  • Delivered training sessions to store staff on merchandising standards and practices.

Settlements Specialist

Bank of America
Leopardstown, Dublin
02.2007 - 11.2010
  • Working in the prime brokerage side of Bank of America reconciling and controlling trades with the different financial markets for international clients.
  • Working to deadlines in a timely and professional manner.
  • Working in a fast paced, high pressure environment with the ability to stay focused and deliver client results.
  • Implementing control measures to ensure excellent client services.


Education

Bachelor of Commerce - Business

University College Dublin
Dublin
09.2002 - 05.2006

Skills

  • Entrepreneurial mindset and business development
  • Crisis management and problem-solving under pressure
  • Strong sales skills and negotiation abilities
  • Highly organised and self driven
  • Personable, friendly and customer/client focused
  • Team leadership and staff training
  • Social media and brand promotion

Timeline

Bridal Store Owner

Alice May Bridal
09.2015 - 01.2025

Assistant Merchandiser

Primark
01.2013 - 04.2015

Junior Merchandiser

Awear
12.2010 - 12.2012

Settlements Specialist

Bank of America
02.2007 - 11.2010

Bachelor of Commerce - Business

University College Dublin
09.2002 - 05.2006

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Alison Daly