Alice Murphy
Journalist
London
Summary
Creative and decisive editor with eight years of experience in digital media across the UK, Australia, and Europe. Meticulous eye for detail and a keen nose for a lead, as well as a proven track record of drawing millions of readers to two of the world's top news sites.
Overview
11
11
years of professional experience
Work History
Senior News Editor and Growth Lead
Metro X DMG Media
06.2023 - Current
- Served as Acting Executive Editor for six months, overseeing site-wide content on Metro.co.uk.
- Mentored correspondents and junior editors, doubling article averages and bringing the site above target.
- Strategised and implemented newsroom restructure, including the merging of Audience teams.
- Trained all desks in headline writing, story sourcing, live blogging and SEO optimisation.
- Improved reader engagement through the introduction of multimedia elements in news stories.
Global Audience Lead (UK, US and India)
The Independent
10.2022 - 06.2023
- Identified traffic opportunities and set daily live news agenda across news, culture, lifestyle and sport desks for three global newsrooms.
- Managed a team of six, assigning and leading tasks including SEO optimisation, social media strategy and off-platform pitching.
- Trained newsrooms in headline writing and resold headlines to achieve wider reach.
- Ran live blogs and monitored wires for breaking news stories.
- Managed the distribution of breaking news through app pushes, breaking emails and social media posts.
Digital Editor
The Independent
01.2022 - 10.2022
- Curated The Independent's UK, US and section homepages according to newsworthiness and audience interest.
- Doubled monthly traffic from syndicated websites (increased to 2.5 million concurrents).
- Oversaw breaking news stories and live blogs, including headlines, copy and SEO.
- Monitored tools like Google trends and CrowdTangle for emerging topics.
Senior Reporter and Weekend Editor
Daily Mail Australia
05.2018 - 11.2021
- Compiled daily news lists, wrote headlines, created social media sells and SEO for reporters.
- Acted as Melbourne correspondent from January to October 2021, increasing readership by providing broader national coverage of the pandemic.
- Led weekend shifts, assigned stories, managed live blogs and edited copy.
- Provided field reporting during major events including the 2020 bushfires, protests and the world's most remote music festival.
- Led Femail's record-breaking health coverage throughout Covid crisis, writing stories that amassed tens of millions of shares.
Freelance Journalist
Self-employed
03.2013 - 05.2018
- Produced top-rating features for leading publications including the Irish Times, Irish Times Abroad, RTL and Suitcase Magazine.
- Wrote the Irish Times Abroad most-read opinion piece in 2020.
Education
B.A - Economics, Politics And Law
Dublin City University
Dublin, Ireland 09.2013 - 2016.07
Skills
Newswriting
Timeline
Senior News Editor and Growth Lead
Metro X DMG Media
06.2023 - Current
Global Audience Lead (UK, US and India)
The Independent
10.2022 - 06.2023
Digital Editor
The Independent
01.2022 - 10.2022
Senior Reporter and Weekend Editor
Daily Mail Australia
05.2018 - 11.2021
B.A - Economics, Politics And Law
Dublin City University
09.2013 - 2016.07
Freelance Journalist
Self-employed
03.2013 - 05.2018
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