Alex Melvin
Summary
Proven success as a Startups Executive at Web Summit, adept in client relationship management and leveraging sales expertise to drive significant revenue growth. Excelled in engaging high-potential startups, achieving record participation with a standout web-to-lead conversion rate.
Overview
2
2
years of professional experience
1
1
Certification
Work History
Startups Executive
Web Summit
01.2024 - Current
- Conducted outreach and engagement to identify high-potential startups for the Web Summit Alpha Startup Programme, contributing to record participation numbers.
- Achieved the highest number of web-to-lead sales for Web Summit's flagship event in Lisbon in 2024, driving significant revenue growth.
- Maintains the highest web-to-lead conversion rate in the team across all remaining 2025 Web Summit events, consistently exceeding performance benchmarks.
- Managed the end-to-end acquisition process, including qualification calls and email follow-ups, ensuring a high conversion rate and efficient lead management.
- Evaluated startups, assessing product fit, growth potential, and alignment with programme objectives.
- Built strong relationships with founders and decision-makers, effectively communicating the value proposition of Web Summit and its startup offerings.
- Streamlined acquisition efforts by leveraging Salesforce tools to track leads, measure performance, and optimize strategies for maximum efficiency.
- Collaborated with Success and Investors teams to develop acquisition strategies and share actionable insights, ensuring alignment with broader Web Summit goals (WIT, Impact, Amplify).
Media Buyer & Planner
Omnicom Media Group
11.2022 - 11.2023
- Led the planning and procurement of audio-visual media across all platforms, ensuring media campaigns for key clients (Universal Studios, Diageo, Coca-Cola) were delivered on time, within budget, and aligned with their objectives.
- Produced competitive analysis documents and present reports to the clients and senior management, highlighting the market trends and opportunities for growth.
- Utilized advanced analytics tools to monitor ad performance against KPIs, adjusting strategies as needed for optimal results.
- Improved overall campaign effectiveness through ongoing testing, learning, and optimization efforts based on data-driven insights.
Education
Bachelor of Arts - Economics & Sociology
Trinity College. Dublin
Dublin, Ireland11-2022
Skills
- Client relationship management
- Sales expertise
- Verbal and written communication
- Problem-solving
- Team collaboration
Accomplishments
Elected Public Relations Officer for Trinity VDP
- Sat on the Executive Committee of Ireland's largest student charity - involved in the decision making process at the highest level.
- Created marketing strategy to increase public awareness and donor engagement.
- Acted as the public face of the largest student society in Trinity with over 3,000 members and over €100,000 in annual donations.
Certification
- HubSpot Inbound Sales Certification
- TAM Ireland TV Masters Certification in Planning Media Implementation
Timeline
Startups Executive
Web Summit
01.2024 - Current
Media Buyer & Planner
Omnicom Media Group
11.2022 - 11.2023
Bachelor of Arts - Economics & Sociology
Trinity College. Dublin
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