Alana Hogan
Summary
Dynamic professional with a strong foundation in critical thinking and market trend forecasting, adept at leveraging social media strategy to drive customer engagement. Proficient in data analysis and visual storytelling, utilising tools such as Capcut, Canva, and Excel to enhance team collaboration and deliver impactful results. Gained valuable insight into the operational gaps between commercial success and sustainability while working at ASOS, sparking a drive to transition into circular design within fashion and textiles. Committed to advancing expertise in sustainability, social listening, and creative problem solving to support organisational growth and circular innovation.
Overview
5
5
years of post-secondary education
8
8
years of professional experience
Work history
Marketing Manager & Video Editor
Renault Hogan Motors
Ennis
2026.03 - Current
- Analysed competitors' activities, keeping abreast of industry dynamics.
- Coordinated with sales department for enhanced lead generation.
- Directed content creation, boosting organic traffic on digital platforms.
- Edited and uploaded footage to digital environments, websites and social media platforms.
- Delivered high-quality videos through precise audio and visual editing.
Product Support Administrator
ASOS
London
2024.07 - 2025.09
- Streamlined product lifecycle tasks to shorten pre-launch delays and improve launch readiness.
- Managed gold seal quality checks to ensure design and fit standards before mass production.
- Maintained PIM and merchandise data integrity across POs, ASNs, and EDI to reduce listing errors.
- Coordinated stock transfers to website channels to increase on-site availability and speed order fulfilment.
Social Media & Administration Co-ordinator
Renault Hogan Motors
Ennis, Ireland
2022.08 - 2024.07
- Organised digital and physical filing systems to cut document retrieval time and secure confidential records.
- Managed Google and Meta ad campaigns achieving measurable improvements in conversion rates.
- Scheduled social content and responded to customer inquiries to raise engagement and audience interaction.
- Monitored budgets and adjusted spend to keep costs within limit.
Supervisor and Retail Assistant
Ballycore Service Station
Ennis, Ireland
2019.01 - 2022.08
- Managed daily cash reconciliation and ATM loading to maintain accurate till balances and reduce discrepancies.
- Supervised store operations during managers' absence to ensure consistent service and regulatory compliance.
- Resolved customer inquiries as primary point of contact to improve satisfaction and repeat visits.
- Streamlined shop account and online banking processes to accelerate monthly closing and reporting.
Luxury Retail Assistant
Brown Thomas
Limerick, Ireland
2018.10 - 2019.01
- Delivered personalised luxury service to customers, achieving consistent daily sales targets during peak season.
- Maintained premium visual merchandising to highlight new collections and drive product interest.
- Resolved customer inquiries and escalations efficiently, improving client satisfaction metrics.
- Collaborated with the sales team to execute seasonal campaigns, producing measurable uplift in transaction volume.
- Cultivated a welcoming shopping environment, enhancing customer loyalty and fostering repeat business through attentive service.
Retail Assistant
Ballycore Service Station
Ennis, Ireland
2018.09 - 2018.10
- Streamlined till workflow to cut customer wait times and improve checkout efficiency.
- Managed inventory restocking to maintain product availability and reduce out-of-stock incidents.
- Resolved customer complaints calmly, leading to measurable increases in repeat business.
- Trained new hires on POS and safety procedures to ensure consistent service quality.
Receptionist
Renault Hogan Motors
Ennis, Ireland
2018.05 - 2018.10
- Managed front desk operations including appointment scheduling and client greetings to ensure smooth daily flow.
- Answered incoming calls and coordinated service bookings, reducing missed appointments and delays.
- Maintained accurate client records and service logs to support timely communications and follow-ups.
- Resolved client inquiries and escalations at first contact, improving customer satisfaction and retention.
Education
Master of Science - Marketing Consumption And Society
University Of Limerick
Limerick, Co. Limerick, Ireland 2022.09 - 2023.08
Professional Diploma - Human Resource Management
University College Dublin Academy
2021.11 - 2022.03
Bachelor of Arts - Economics And Psychology
University College Cork
Cork, Ireland 2016.09 - 2020.05
Skills
- Critical Thinking
- Market Trend Forecasting
- Problem Solving
- Social Analytics
- Social Media Strategy
- Social Listening
- Outlook
- Word
- Excel
- Canva
- Capcut
- Visual Storytelling
- Team Collaboration
- Data Analysis
- Customer Engagement
- Budget Management
Volunteer Experience
- Alone, Home Visitation Support and Befriending Volunteer, 2026. Support a one-to-one relationship with an older person who has been linked in with Alone. Provide companionship and practical support to older people who would like extra social contact through a weekly volunteer visit.
- Made2Move, Physical Activity Volunteer Mentor, 2020. Mentored for 'Made2Move,' an exercise and health initiative. Provided motivation, encouragement, and tailored exercise plans for students. Awarded 'Made2Move' badge by University College Cork for the completion of this programme in 2020.
Timeline
Marketing Manager & Video Editor
Renault Hogan Motors
2026.03 - Current
Product Support Administrator
ASOS
2024.07 - 2025.09
Master of Science - Marketing Consumption And Society
University Of Limerick
2022.09 - 2023.08
Social Media & Administration Co-ordinator
Renault Hogan Motors
2022.08 - 2024.07
Professional Diploma - Human Resource Management
University College Dublin Academy
2021.11 - 2022.03
Supervisor and Retail Assistant
Ballycore Service Station
2019.01 - 2022.08
Luxury Retail Assistant
Brown Thomas
2018.10 - 2019.01
Retail Assistant
Ballycore Service Station
2018.09 - 2018.10
Receptionist
Renault Hogan Motors
2018.05 - 2018.10
Bachelor of Arts - Economics And Psychology
University College Cork
2016.09 - 2020.05