Summary
Overview
Work history
Education
Skills
Interests
Additional Information
Hi, I’m

ALAN PEPPER

Dublin
ALAN PEPPER

Summary

Multi-channel marketer with 10+ years of experience in multiple sectors & industries. A dynamic professional, proficient in the full spectrum of marketing channels, from digital to traditional, including PPC, Social Media, SEO, Direct marketing, and more. Skilled in advanced copywriting, graphic design, and leveraging AI to create compelling, multi-touchpoint marketing experiences.


Currently, Head of Marketing, Sales & Communications with SMC Group, Renew Carpet Cleaning & Stone Seal.

Overview

10

Marketing Experience

18

Professional Office Experience

Work history

SMC Group
Clonshaugh, Dublin

Head of Marketing, Sales & Communications
01.2021 - Current

Job overview

As the Head of Sales, Marketing, & Communications, I am responsible for leading & overseeing all aspects of sales, marketing, & communication strategies for the company


Playing a leading & crucial role in driving revenue growth, building brand awareness, & maintaining positive customer relationships


This requires a dynamic multi-channel approach with a strong blend of leadership, strategic thinking, & creativity to achieve business objectives.

53rd Parallel
Blanchardstown, Dublin

Marketing Consultant
01.2020 - 01.2021

Job overview

I was tasked with preparing the company for market launch. This consisted of in-depth market research, high-level marketing & sales strategy, including web, email, social marketing & advertising, sales cycle development, lead generation, relationship management, brand development, competitor analysis & more.

Walfrid Private
Ballymount, Dublin

Digital Marketing Manager
07.2019 - 12.2019

Job overview

As the Digital Marketing Manager, my primary responsibilities revolved
around creating & executing digital marketing strategies to enhance
brand visibility, drive website traffic, & generate leads. I was responsible
for managing various digital channels, including social media, email
marketing, search engine marketing, & online advertising.

World Vision Ireland
Rathmines, Dublin

Digital Marketing & Communications Specialist
08.2018 - 05.2019

Job overview

As the Marketing & Communications Specialist, I was responsible for
fundraising, raising awareness & support for all humanitarian
initiatives. This included crafting impactful marketing campaigns,
managing social media & online presence, developing compelling
content, & coordinating communication efforts to engage donors, the
media, stakeholders, & the public.

Emovis
Blanchardstown, Dublin

Digital Marketing Executive
07.2016 - 08.2018

Job overview

Responsible for the development & implementation of effective digital
strategies & marketing campaigns to raise awareness for eFlow & eToll
brands in Ireland. Here I managed various digital channels, conducted
market research, analysed performance metrics, & optimised campaigns
to achieve marketing goals.

World Vision
Rathmines, Dublin

Marketing Executive
02.2014 - 06.2016

Job overview

My primary responsibilities revolved around creating & executing digital & traditional marketing strategies to enhance brand visibility, drive website traffic, & generate leads.

World Vision Ireland
Rathmines, Dublin

Finance Administrator
05.2008 - 02.2014

Job overview

Managing and processing monthly bank statements, overseeing financial transactions such as standing orders, direct debits, and credit card donations, and ensuring timely payments to suppliers. Maintained organized records, from donor databases to staff schedules, timesheets, and leave. My responsibilities extended to office management, customer service, fundraising/marketing assistance & PA.

Matheson Solicitors
City Centre, Dublin

Records & Office Administrator
06.2005 - 04.2008

Job overview

Maintained & organized extensive records, encompassing case files and legal documentation as well as overseeing a range of crucial administrative functions, including the management of the postroom with responsibility for all incoming and outgoing mail, managed a vast database of files and documents, ensuring accessibility and organization for the entire team & coordinated the procurement and distribution of stationery and office supplies for a large staff of over 500 members.

Education

IBAT
Dublin

Diploma from Web Design & Development
/2017 - /2018 (1 year)

City Colleges
Dublin

Diploma from Digital Marketing
/2016 - /2017 (1 year)

City Colleges
Dublin

Diploma from Journalism
/2014 - /2015 (1 year)

DBS
Dublin

Higher National Diploma from Marketing, Advertising, Sales & PR
/2008 - /2010 (2 years)

DBS
Dublin

Degree from Film, Literature & Drama
/2002 - /2005 (3 years)

Skills

  • Marketing strategy formulation
  • Marketing plan development
  • Graphic Design
  • Video Production & Editing
  • Email & Message-based marketing
  • AI, VR & AR experience
  • Brand development
  • Social Media Marketing
  • PPC, Online & Social Advertising
  • SEO, Web optimisation & development
  • Lead generation strategies
  • Team management
  • Operations & project management experience
  • Content creation & copy development
  • Agency management
  • Analytics & data-driven marketing
  • Communications & PR experience

Interests

Hobbies & Interests , Hiking & Hillwalking, Sport, Technology, Music, Films, Gaming, Reading, DIY & Construction

Additional Information

  • Availability 4 Weeks' notice.
  • References available on request
ALAN PEPPER