Marketing Experience
Multi-channel marketer with 10+ years of experience in multiple sectors & industries. A dynamic professional, proficient in the full spectrum of marketing channels, from digital to traditional, including PPC, Social Media, SEO, Direct marketing, and more. Skilled in advanced copywriting, graphic design, and leveraging AI to create compelling, multi-touchpoint marketing experiences.
Currently, Head of Marketing, Sales & Communications with SMC Group, Renew Carpet Cleaning & Stone Seal.
Marketing Experience
Professional Office Experience
As the Head of Sales, Marketing, & Communications, I am responsible for leading & overseeing all aspects of sales, marketing, & communication strategies for the company
Playing a leading & crucial role in driving revenue growth, building brand awareness, & maintaining positive customer relationships
This requires a dynamic multi-channel approach with a strong blend of leadership, strategic thinking, & creativity to achieve business objectives.
I was tasked with preparing the company for market launch. This consisted of in-depth market research, high-level marketing & sales strategy, including web, email, social marketing & advertising, sales cycle development, lead generation, relationship management, brand development, competitor analysis & more.
As the Digital Marketing Manager, my primary responsibilities revolved
around creating & executing digital marketing strategies to enhance
brand visibility, drive website traffic, & generate leads. I was responsible
for managing various digital channels, including social media, email
marketing, search engine marketing, & online advertising.
As the Marketing & Communications Specialist, I was responsible for
fundraising, raising awareness & support for all humanitarian
initiatives. This included crafting impactful marketing campaigns,
managing social media & online presence, developing compelling
content, & coordinating communication efforts to engage donors, the
media, stakeholders, & the public.
Responsible for the development & implementation of effective digital
strategies & marketing campaigns to raise awareness for eFlow & eToll
brands in Ireland. Here I managed various digital channels, conducted
market research, analysed performance metrics, & optimised campaigns
to achieve marketing goals.
My primary responsibilities revolved around creating & executing digital & traditional marketing strategies to enhance brand visibility, drive website traffic, & generate leads.
Managing and processing monthly bank statements, overseeing financial transactions such as standing orders, direct debits, and credit card donations, and ensuring timely payments to suppliers. Maintained organized records, from donor databases to staff schedules, timesheets, and leave. My responsibilities extended to office management, customer service, fundraising/marketing assistance & PA.
Maintained & organized extensive records, encompassing case files and legal documentation as well as overseeing a range of crucial administrative functions, including the management of the postroom with responsibility for all incoming and outgoing mail, managed a vast database of files and documents, ensuring accessibility and organization for the entire team & coordinated the procurement and distribution of stationery and office supplies for a large staff of over 500 members.