Organised and driven individual committed to exceeding revenue targets by maximising sales opportunities with new and existing clients. Demonstrates exceptional client management and negotiation skills to influence key decision-making and develop lucrative business strategies.
Overview
9
9
years of professional experience
1
1
Certification
Work history
Sales Program Manager
Marketstar- Airbnb
Dublin
01.2025 - Current
Successfully launched and structured Airbnb’s sales program at MarketStar, managing 40 reps and 4 team leaders across English, Spanish, French, and Italian markets, ensuring rapid onboarding and performance optimisation.
Achieved all sales goals, driving pipeline growth and surpassing quarterly KPIs, with the team on track to exceed Q2 targets through strategic prospecting and conversion optimisation.
Designed and executed scalable sales processes, reporting structures, and KPI tracking, ensuring data-driven decision-making and continuous performance improvements.
Provided hands-on leadership development for team leads and sales reps, fostering high-energy, results-driven culture that promotes internal growth and career progression.
Worked cross-functionally with global teams to align sales strategies, optimise demand generation efforts, and ensure seamless integration between sales, marketing, and business development.
Global Program Manger
Marketstar - IBM Consulting
Dublin
07.2024 - 01.2025
Exceeded FY24 revenue pipeline target of $200M, achieving $1.2B, and surpassed closed-won target of $22M, reaching $36M.
Designed and executed the IBM consulting programme, scaling the team from 3 to 17 across EMEA, APAC, and the Americas.
Improved Salesforce lead action rate from under 5% to 100%, driving significant operational efficiency.
Worked closely with IBM stakeholders to deliver GTM strategies and provide actionable insights through detailed reporting.
Managed a global team of BDRs and sales managers, fostering a high-performing and collaborative culture.
Sales Operations Manager
Marketstar - IBM Consulting
Dublin
11.2023 - 06.2024
Supervised team of 3 Business Development Representatives (BDRs) across EMEA region.
Achieved 78% of global sales pipeline target, reaching $156 million in revenue, halfway through year.
Surpassed EMEA sales target by 52%, generating $76 million against target of $50 million YTD.
EMEA region accounts for 60% of overall sales opportunities.
Introduced and implemented Monday.com across global team to streamline daily operations and monitor team capacity and opportunities, resulting in SLA target being met.
Provided comprehensive training to team on new tools and processes to enhance efficiency and performance.
Cultivated strong relationships with IBM Stakeholders, concentrating on growth and renewal initiatives.
Currently leading efforts to expand the BDR program by 50% to increase market penetration and increasing Marketstar's revenue.
Business Development Manager - IBM
Arrow
Dublin
05.2023 - 11.2023
Contributed to the setup of Arrow’s distribution network as IBM’s sole distributor in Ireland, establishing key processes and partner engagement strategies.
Signed and onboarded new partners to expand IBM’s reach, driving engagement and accelerating revenue growth.
Worked closely with IBM Brand Managers across Storage, Cloud, Automation, Security, and Data & AI to develop and execute strategic sales plans.
Gained an in depth understanding of partners business goals in their respective markets, offering educated insights to help them to succeed.
Sales Account Manager
transACT Technology Solutions
Dublin
03.2021 - 05.2023
Explored and developed relationships with new & potential clients within our AWS Cloud Portfolio.
Optimized the wider team for scale and growth by acquiring new customers and increasing business from existing customers base within UKI.
Became transACT Ireland's first Migration Brand Ambassador and successfully completed MAP (Migration Accelerator Program) with global IOT company which resulted in revenue growth of 60% YoY.
With leadership team, built a highly successful AWS sales team within Irish Market, with growth rates of 70% YoY.
Solution Sales - Responsibility for pipeline, forecast and revenue management as well as account planning.
Account Manager
Exertis
Dublin
06.2016 - 03.2021
Telemarketing Executive
Exertis
Dublin
03.2016 - 06.2016
Education
Care Services
St Kevin's Community College
Dublin
07.2014
Skills
Driving revenue growth and exceeding sales targets
Managing and scaling high-performing global teams
Stakeholder management and strategic partnership building
Expertise in GTM strategy development and execution
Data-driven decision-making and actionable insights delivery
Process optimisation and operational efficiency improvement
Coaching and mentoring to develop talent and build leadership pipelines