Aishwarya Mohan
Mumbai
Summary
Dedicated individual applying knowledge from diverse sources to seamlessly integrate into the work environment thereby contributing to the organization growth and thereby its success. Committed to excellence, aiming to utilize abilities fully for continuous improvement and positive outcomes for the company.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Senior SEM Analyst(POD Lead)
Reachlocal
08.2024 - Current
- Being the POD lead of Gannett Executive team and managing the accounts, majorly related to health verticals, and budgets up to $25000
- Monitoring the overall budget utilization of the campaigns on a weekly basis
- Optimizing campaigns with a higher churn risk on a weekly basis
- Guiding the team with the overall campaign optimization strategies and getting those implemented
- Solving queries and mentoring the team on the campaigns and platforms on a daily basis
SEM Analyst
ReachLocal
12.2019 - 07.2024
- Categories of business verticals worked on include Legal Services, Real estate, Health Care, BFSI, Career and Employment
- Brought about 20% improvement in the overall campaign performance for a client in the legal services sector, in terms of CPL, by implementing optimization strategies across multiple levels
- Suggested ad level changes, which resulted in a positive improvement in CTRs thereby improving the overall campaign performance
- Frequent catch-ups with Client Success Managers to discuss performance and provide insights and recommendations on opportunities for optimizing the campaigns
- Testing out latest AdWords updates to drive positive results, for brands, across major performance metrics
- Received recognition on multiple occasions for delivering better than planned results
- Provided mentorship and guidance to junior resources
Intern
Brand Mender
07.2019 - 10.2019
- Campaign creation and optimization across Google and other social platforms
- Analyzing campaign performance and providing optimization recommendations to improve account performance
Web Solutions Specialist
Endurance International Group
11.2017 - 06.2019
- Problem solving strategies with regards to hosting, DNS records, domain specific and product related queries
- Extensively worked on data backups, securing websites with various Comodo SSL certificates and multiple products like Sitelock (for detection of malwares on websites), Codeguard (for backing up data on a timely basis), Wordpress (for developing websites with the help of themes and plugins)
Education
Bachelor of Engineering - Information Technology
Fr. C. Rodrigues Institute Of Technology
07.2017
Skills
- Expertise on Madmin/Admin platforms
- Collaborative Team Management
- Ad copywriting
- Analytical Problem-Solving
- Strong Organizational Abilities
Languages
English
Hindi
Tamil
Malayalam
French
Marathi
Certification
Fundamental digital marketing course -
To have an understanding of the ways and means in which the digital world operates, Basics of SEM, SEO, Email Marketing, Analytics fundamentals, A few other topics
Google Ads Search Professional -
Issue date Dec 18th 2024 - valid till Dec 18th 2025
Timeline
Senior SEM Analyst(POD Lead)
Reachlocal
08.2024 - Current
SEM Analyst
ReachLocal
12.2019 - 07.2024
Intern
Brand Mender
07.2019 - 10.2019
Web Solutions Specialist
Endurance International Group
11.2017 - 06.2019
Fundamental digital marketing course -
To have an understanding of the ways and means in which the digital world operates, Basics of SEM, SEO, Email Marketing, Analytics fundamentals, A few other topics
Google Ads Search Professional -
Issue date Dec 18th 2024 - valid till Dec 18th 2025
Bachelor of Engineering - Information Technology
Fr. C. Rodrigues Institute Of Technology
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