AIDANA KAPPAR

• Spearheaded strategy for 11 brands in Fabric and Home Care categories, generating €XXXM in sales.
• Designed three-year strategic growth roadmap, utilising consumer, retailer, and sales data.
• Secured P&G as category captain through superior in-store execution, driving category value growth.
• Presented successful case studies to P&G EMEA President, achieving recognition at regional level.

• Owned full P&G portfolio across emerging channels (€XXM sales) including Lidl, Aldi discounters and distributors.

• Negotiated annual contracts and secured direct shipments with 2 customers, unlocking double-digit incremental sales.

• Strengthened long-term partnerships, aligning growth strategies with C-level stakeholders.

• Led Hair & Beauty Care in Magnit Retail Network (#1 P&G customer in Russia, 20,000+ stores).

• Drove exclusive launches and shelf transformation, growing category value by 10% for the first time.

• Achieved double-digit revenue growth and increased market share vs competition.

• Led double-digit growth of Hair & Beauty Care ahead of target in Central Asia.

• Developed and executed multi-channel strategies, consistently delivering double-digit growth.

• Managed full P&G portfolio of 24 brands across key retailers in Kazakhstan
• Secured annual JBPs and contracts with top regional customers, achieving market share growth