Adeela Farqan
Business Change & Development Manager
Dublin
Summary
Dynamic and accomplished professional with extensive experience in sales, change management, marketing, process management, data analysis, training and development. Proven track record of securing high-value contracts, optimizing sales processes, and driving market strategies to enhance business growth. Published PhD in Organisational Psychology, combining industry expertise and academic depth to deliver value through practical applications and thought leadership. Committed to fostering growth in others as a dedicated mentor and educator, guiding individuals in mastering complex concepts and achieving their full potential. Skilled at leveraging data-driven insights to inform decision-making and improve organisational outcomes.
Overview
10
10
years of professional experience
10
10
years of post-secondary education
3
3
Languages
Work History
Change Manager
TEKenable
01.2023 - Current
- Led teams through complex transformations, providing guidance and support throughout the process.
- Coordinated efforts between multiple departments during large-scale transformation initiatives, ensuring seamless execution from start to finish.
- Partnered with business teams to understand needs and mitigate potential problems.
- Facilitated workshops and training sessions to equip staff members with tools necessary for successful adaptation during periods of transition.
- Collaborated with senior leaders to align change initiatives with strategic objectives.
- Developed training materials and resources for smooth transitions during organizational changes.
Program Manager - Proposal & Bidding
TEKenable
04.2022 - Current
- Managed and facilitated the process of bid development and submission process for TEKenable from start to end
- Successfully secured €6.5 million contracts in FY24 in a highly competitive domain and won projects with Failte Ireland, National Standards Authority of Ireland, Trinity College Dublin, etc
- Ensured tracking and report of bid opportunities (public and private sector) and worked with the Tender team and other key stakeholders to agree on bid/no bid decisions
- Undertook market research and cost-benefit analysis to assist the Tender team in its bid/no-bid decisions
- Project managed and coordinated the bid process from initiation to submission, working with colleagues from the company's technical, financial, legal, and sales teams
- Prepared pitch and presentation materials for use in the bid, such as case studies, executive summaries, execution methodology, contract terms, resource CVs, support plans, etc
- Work with colleagues to produce all bid plans and tender drafts (for further development in conjunction with the wider team involved in the bid)
- Manage and maintain a central bid database for ongoing reporting
- Conduct 'lesson learnt' and debrief session post failed bid outcome to be incorporated as learnings in future bids
- Improved efficiency and delivery bidding process by providing structure for clear roles & responsibilities and automating documentation on the basis of legacy bids
- Provide training to new account managers on clients, bids and solutions
Sales & Marketing Executive
TEKenable
01.2019 - 01.2022
- Prepared a comprehensive content strategy based on business objectives and user needs, leading to a 25% increase in website engagement within six months
- Conducted extensive research to assess customer expectations, resulting in targeted strategies that improved client engagement by 15%
- Worked closely with internal stakeholders and project teams to meet and exceed sales goals, contributing to a 10% growth in public sector contracts
- Prepared and standardised response templates for tender bids and proposals, enhancing the efficiency of the bid submission process and improving the win rate by 10%
- Created engaging content for the website, including case studies, blogs, product and service descriptions, and client testimonials, which led to a 30% boost in online inquiries
- Implemented SEO strategies that improved website search rankings by 40%, identified key SEO KPIs, performed regular keyword research, and resolved issues, increasing organic traffic by 25%
- Standardised project management documentation, including quality assurance, change management, data protection, sustainability, and risk assessment, ensuring compliance and consistency across projects
- Developed and executed an email marketing strategy targeting potential and existing clients, generating a 20% increase in sales leads
- Used Microsoft Dynamics to create and manage contact lists effectively.
HR Management Associate
HB Enterprises
04.2017 - 02.2018
- Prepared, updated, and recommended human resource policies and procedures, including recruitment strategies, performance appraisal systems, employee code of conduct, and thorough documentation processes
- Led the recruitment, selection, orientation, and training of employees, ensuring a skilled and efficient human resource staff
- Conducted detailed pay surveys, prepared pay budgets, monitored individual pay actions, and implemented pay structure revisions to maintain a competitive and fair pay plan
- Designed and conducted orientation and training programs to effectively prepare employees for their assignments
- Fostered a healthy, safe, and engaging work environment by implementing wellness programs, ensuring safety compliance, and organising team-building activities to enhance employee comfort and performance
Project Management Associate
Kwick Hi-Tech & Solutions Pvt. Ltd
04.2015 - 01.2017
- Assisted the project manager in ensuring projects stayed on course within defined time, cost, and scope parameters
- Helped estimate time and cost requirements, providing accurate project forecasts
- Analysed and managed project risks to ensure smooth execution
- Coordinated communication and collaboration between project stakeholders, including the team, management, clients, and secondary stakeholders
- Handled project management administrative tasks, including managing invoices, purchase orders, and inventory reports
- Documented project activities and processes for clear and accessible records
- Organized and participated in regular meetings with clients and team members to define project requirements, acceptance criteria, and timelines
- Scheduled stakeholder meetings, documented discussions, and generated detailed reports
Lecturer in Business Management
Dublin City University
Dublin, Leinster
09.2021 - 08.2024
- Designed and delivered business management modules for postgraduate and undergraduate student cohorts. The modules I taught include: People Management - Cross-cultural Agility - Organisational Psychology - Quantitative Research Methods
- Meticulously crafted comprehensive module outlines and curated lecture content and was responsible for the delivery and assessment process to ensure the highest academic standards.
- Mentored Master's students' research projects in HR, Marketing, Organisational Behaviour, Aviation Management, and Finance, guiding them through complex quantitative research designs and advanced statistical analyses. Thesis topics included leadership, employee behaviours, organisational change, and branding strategies.
Education
PhD - ORGANISATIONAL PSYCHOLOGY
DCU Business School
Dublin 01.2019 - 01.2023
MASTERS - PROJECT MANAGEMENT
COMSATS Islamabad
Dublin 01.2012 - 01.2014
BBA - BUSINESS ADMINISTRATION
International Islamic University
Dublin 01.2008 - 01.2012
Skills
Microsoft Dynamics
Salesforce
Qualtrics
Survey Monkey
R Programming
SPSS
SQL
Power BI
SEObility
Training and coaching
Business Analysis
Change Management Expertise
Websites
Transferableskillsasphdresearcher
- Ability to stay with a problem longer
- Organised and logical problem solving
- Stakeholder management and persuasive communicator
- Advanced data collection, triage & statistical skills using SPSS, R, SQL
- Confident public speaker
Conferencepresentations
- An exploration of factors that contribute to effective supervisor-employee relations, Irish Academy of Management (IAM), 08/25/2021
- The role of dark personality traits in ingratiation behaviour and outcomes: A longitudinal study, European Association of Work & Org Psychology (EAWOP), 01/11/2022 - 01/14/2022
Researchfellowships
- Mahidol University, Thailand, One-month research fellowship
- Vietnam National University Hanoi, One-month research fellowship
Traininganddevelopmentcertifications
- Change Management Foundations, Project Management Institute, 2024
- Leading your team through change, PMI, 2024
- Leading And Motivating People with Different Personalities, Project Management Institute, 2024
Publications
Exploring a paradox: Psychopathy, Morality and Organisational Citizenship Behaviour, Kirrane, M., Farqan, A., & Cloak, E., Journal of Business Ethics, 2024, This study uncovers psychopathy's impact on leadership behaviour to be complex and multifaceted, indicating that different traits can have varying effects on organisational outcomes.
Professional Highlights
- Secured €6.5 million in contracts in FY24 in my role as Bid Manager
- Managed bid process from initiation to submission
- Optimised bidding process by institutionalising R&R, project management of tender plan and automation
- Overall, 8 years experience in Program Management, Project Management, Stakeholder Management, Process Improvement, Data Analysis, Research and Public Speaking
- Master's in Project Management
- Accomplished PhD researcher with publication in the Journal of Business Ethics
- Expert data analytical skills leveraging tools such as R, SQL, SPSS, Advanced Excel
- Part-time Lecturer with Dublin City University
- Mentor Master students with DCU on their research thesis
Timeline
Change Manager
TEKenable
01.2023 - Current
Program Manager - Proposal & Bidding
TEKenable
04.2022 - Current
Lecturer in Business Management
Dublin City University
09.2021 - 08.2024
Sales & Marketing Executive
TEKenable
01.2019 - 01.2022
PhD - ORGANISATIONAL PSYCHOLOGY
DCU Business School
01.2019 - 01.2023
HR Management Associate
HB Enterprises
04.2017 - 02.2018
Project Management Associate
Kwick Hi-Tech & Solutions Pvt. Ltd
04.2015 - 01.2017
MASTERS - PROJECT MANAGEMENT
COMSATS Islamabad
01.2012 - 01.2014
BBA - BUSINESS ADMINISTRATION
International Islamic University
01.2008 - 01.2012
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