Abdul Rahman Sameer
Dubai
Summary
Results-driven Senior Marketing Executive with 5 years of experience in performance-focused digital campaigns, executing OOH campaigns, influencer marketing and brand awareness campaigns. Skilled in optimizing Google and Meta Ads for maximum ROAS, leading 360-degree marketing campaigns, and driving brand growth. Expertise in developing tailored solutions, managing client accounts, and leveraging both digital and traditional marketing channels to achieve measurable results. Eager to contribute to a dynamic team and deliver impactful marketing outcomes.
Overview
5
5
years of professional experience
Work History
Senior Marketing Executive
A&A Associate LLC
07.2023 - Current
- Executed 360-degree digital marketing campaigns for A&A Associate LLC Group, covering sectors like Business Setup, Accounting, Auditing, and Real Estate to drive brand awareness and generate leads.
- Led paid media campaigns, incorporating outreach emails, LinkedIn Ads, Google Ads, and Meta Ads for high-impact lead generation.
- Executed OOH campaigns, PR initiatives, Kiosk Marketing, Metro Branding, and Influencer partnerships to enhance visibility and engagement across multiple channels.
- Implemented retargeting and A/B testing strategies, boosting ROAS by 22% and expanding customer acquisition through data-backed campaigns.
- Managed end-to-end event execution, including outdoor activations, webinars, and kiosks, ensuring flawless delivery and impactful brand presence.
- Developed and maintained marketing calendars, producing performance reports to evaluate and optimize campaign strategies.
- Built media relationships with media and radio outlets such as ARN, Khaleej Times and Gulf News to amplify brand reach and drive PR coverage.
- Led influencer campaigns, collaborating with local influencers and models for content creation and enhanced brand presence..
- Negotiated with vendors and service providers to secure cost-effective solutions for marketing activities.
Digital Marketing Specialist
Regalix
12.2021 - 05.2023
- Collaborated with diverse brands and companies to discern marketing objectives, crafting tailored media content for dissemination across various social channels
- Formulated comprehensive strategies to elevate company products and services, conducting thorough market research, delineating target demographics, and devising effective marketing campaigns
- Ensured user-friendly and visually compelling website content, overseeing blog posts, articles, social media updates, and other digital assets for optimal engagement
- Conducted extensive research on keywords, implemented on-page optimization techniques, facilitated link-building initiatives, and monitored website analytics to enhance overall performance
- Managed social media accounts including Facebook, Twitter, and Instagram, actively engaging with followers and executing paid social media campaigns to drive improved performance metrics
- Oversaw paid advertising campaigns such as PPC ads on platforms like Google Ads and social media platforms such as Facebook Ads
- Conducted meticulous keyword research, crafted compelling ad copy, established budgets, monitored campaign performance, and optimized strategies to maximize return on investment
Google Ads Strategist
Tech Mahindra
05.2021 - 11.2021
- Managed a portfolio of client Google Ads accounts, optimizing campaigns to drive measurable business results and improve overall performance.
- Analyzed and refined Google Ads strategies to maximize Return on Ad Spend (ROAS) while minimizing ad spend costs.
- Provided ongoing performance insights and optimization recommendations to enhance campaign effectiveness and meet client objectives.
- Developed and implemented targeted strategies for paid search, display, and remarketing campaigns to drive conversions and growth.
- Continuously monitored campaign performance, adjusted bids, keywords, and creatives to ensure optimal results and sustained ROI.
Social Media Marketing Specialist
OPPO Mobiles
02.2020 - 05.2021
- Monitoring and keeping record of the market as well as the competitor brands do drive sales and reaching the monthly targets
- Exploring potential business avenues & sales operations for achieving increased business growth and initiating market development efforts
- Oversaw community management and customer relations across social media channels
- Managed Social media accounts such as Facebook, Twitter, Instagram, engaged with followers and created paid social media campaigns to improve performance
- Developed a community of loyal followers through successful engagement tactics
- Designed successful social media strategies that saw engagement increase by 35%
- Strategized social media strategy to increase followers
- Ensured growth was maintained by reviewing and documenting social analytics weekly, amending strategies when required
- Maintained accurate and up-to-date records of customer interactions and sales activities in the CRM system
Education
Professional Certificate - Digital Marketing
Purdue University
01.2023
Bachelor of Commerce - Marketing
Indian School of Business And Management (ISBM)
India01.2021
Bachelor of Accounting -
Central Queensland University
01.2018
Certificate of Higher Education -
International Indian School
01.2015
Skills
- OOH Marketing
- Digital campaign management
- Public relations expert
- Stakeholder management
- Search Engine Optimization
- Google Ad Words
- Facebook Ads & Meta
- Brand Management
- Email Marketing
- Project Management
- Remarketing
- Digital Marketing
- MS Office Suite
- Leveraged Knowledge of ZOHO CRM
- Proficient Knowledge in Canva
- WhatsApp API Implementation
Languages
English
Proficient
C2
Arabic
Intermediate
B1
Urdu
Proficient
C2
Hindi
Proficient
C2
Timeline
Senior Marketing Executive
A&A Associate LLC
07.2023 - Current
Digital Marketing Specialist
Regalix
12.2021 - 05.2023
Google Ads Strategist
Tech Mahindra
05.2021 - 11.2021
Social Media Marketing Specialist
OPPO Mobiles
02.2020 - 05.2021
Bachelor of Accounting -
Central Queensland University
Certificate of Higher Education -
International Indian School
Professional Certificate - Digital Marketing
Purdue University
Bachelor of Commerce - Marketing
Indian School of Business And Management (ISBM)
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