Position: Marketing & Operations Manager
Company: Cool World
Industry: Sales and Repair of Air Conditioning and Washing Machines
Responsibilities:
- Operations Management: Oversaw day-to-day operations of the entire business.
Developed and implemented operational policies and procedures to enhance efficiency.
Monitored inventory levels, ensuring adequate stock of air conditioning and washing machine parts.
- Marketing Activities: Created and executed comprehensive marketing strategies to increase brand visibility and drive sales.
Conducted market research to identify trends, customer preferences, and competitors' activities.
Collaborated with the marketing team to design and launch promotional campaigns.
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Customer Relations: Acted as a primary point of contact for customer inquiries, concerns, and feedback.
Provided consultation to customers regarding air conditioning and washing machine options.
Resolved customer issues promptly, ensuring a high level of customer satisfaction.
- Sales Management: Led the sales team in achieving revenue targets and goals.
Developed sales strategies and tactics to maximize product penetration in the market.
Conducted sales training sessions to enhance the team's product knowledge and selling skills.
- Technician Dispatch: Coordinated the dispatching of technicians for repairs and installations.
Ensured timely response to service requests, optimizing technician schedules for efficiency.
Monitored the quality of technical services provided, maintaining high standards.
- Business Operations: Analyzed financial reports and performance metrics to make data-driven decisions.
Collaborated with other departments to streamline cross-functional processes.
Implemented cost-effective measures to improve overall business profitability.
- Team Leadership: Supervised and motivated a team of employees, fostering a positive work environment.
Conducted regular performance reviews and provided constructive feedback.
Encouraged professional development and training opportunities for staff.
- Vendor Relations: Established and maintained relationships with suppliers and vendors.
Negotiated favorable terms for the procurement of inventory and spare parts.
Ensured timely delivery of products to meet customer demands.
- Compliance and Quality Assurance: Ensured compliance with industry regulations and standards.
Implemented quality assurance measures to guarantee the reliability of products and services.
Conducted regular audits to assess and improve operational efficiency.
Achievements:
- Successfully increased sales by 25% during the tenure.
- Improved customer satisfaction scores by implementing customer feedback initiatives.
Skills Developed:
- Leadership and team management
- Strategic planning and execution
- Customer relationship management
- Data analysis and decision-making
- Vendor negotiation and management
- Problem-solving and conflict resolution
- Marketing strategy development and implementation
- Operations optimization and efficiency enhancement.