SIDDHANT DHAWAN
GURGAON
Summary
With a background in digital media client leadership, I excel in the role of a knowledgeable Digital specialist. Throughout my career, I have overseen numerous high-profile campaigns, delivering impactful results. Developing innovative strategies aligned with client objectives, I consistently achieve desired outcomes. Expertise in client relationship management and strategic planning further enhances my ability to drive success in this field.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Digital Media Client Lead
Wavemaker - GroupM
09.2024 - Current
- As a client Lead, I was entrusted in managing multiple high-profile accounts like Haier, Taco Bell, Paytm, Akzo Nobel, Luminous, ensuring timely delivery of campaigns and consistent communication with clients.
- Created detailed proposals outlining recommended digital strategies for prospective clients during their Annual planning.
- Conducted in-depth market research to identify new business opportunities within the digital landscape (CDI & BDI, Search to Sales uplift, MMM)
- Collaborated with cross functional teams to identify opportunities beyond regular media i.e., (Content, Influencers, Partnerships)
- Introduced clients to new digital strategies that helped improve their Ad recall by 2X which subsequently improved their business metrics.
- Led a team of 6 digital media specialists to deliver exceptional results on client campaigns and projects.
Business Director Media Planning & Strategy
Omnicom Media Group
05.2022 - Current
- Managing Nissan India Group's media mandate with an annual budget of 150 Cr+
- Spearheaded conversations with clients educating the importance & need of new age tech led solutions that helped drive incremental business results e.g.- CAPI in META (Drove 16% decrease in CPL's since deployment), Enhanced conversion in Google.
- Planned & implemented first of its kind ad solutions e.g.- Zomato Map integration, Dynamic creative placement in Uber for Nissan during ICC CW 2023.
- Enabled seamless communication within Nissan forums, connecting with global counterparts and clients to share and implement tailored best practices for local markets.
- Identified and capitalized on opportunities to increase revenue through upselling with Joint Business Partners- META, Google, Teads
- Played an integral part of Nissan's audience framework study mapping car buyer attributes with attitudinal statements (TGI & GWI) and using Omnicom's proprietary tool OMNI to determine optimal media channel reach curves to meet business goals.
- Actively involved with OMG's leadership teams to close in on new businesses, achieving a 100% success rate- McDonalds (Q4 2022) and Devyani (KFC) (Q1 2023)
- Currently managing & oversighting a team of 5 Rockstar's with me
Director- Digital Media Planning
Omnicom Media Group
06.2021 - 04.2022
- Managed Nissan's digital media buying & planning in India
- Launched Nissan's first Compact SUV, Magnite, successfully
- Spearheaded QBR meetings with local & regional client leads, including India Nissan MD
- Led media strategy, planning & execution for Nissan during the 2021 & 2022 ICC World Cup tournaments
- Pioneered industry-first initiatives such as Teads' cookieless audience targeting & CAPI for META campaigns
- Reported to Gulf counterpart, supporting Nissan United team outside India
- Prepared & deployed best media practice playbook for Nissan with success.
Account Manager
Interactive Avenues
03.2018 - 05.2021
- Handled the complete digital portfolio for the BMW group majorly focusing on Media Planning & Buying & Branded content
- Managed a media revenue of upward 40Cr+ in a calendar year for clients like BMW & American Express
- Made use of data driven planning approach with the help of inhouse DMP
Assistant Manager
Publicis Sapient
04.2016 - 02.2018
- Led performance marketing tactics including planning & execution on Search-AdWords, META-Lead ads to drive conversions & ROAS.
- Worked with major BFSI clients like SBI Life insurance, IDFC bank, DHFL Home loans
Management Trainee
Publicis Sapient
06.2015 - 03.2016
- Learned the integrities of performance marketing on AdWords, assisting team with keyword search strategy and campaign deployment.
Education
Master of Business Administration - Marketing
Narsee Monjee Institure of Management Studies
2021
Bachelor of Technology - Mechanical Engineering
Amity University of Engineering Technology
2015
Certificate of Higher Education -
Army Public School
2011
Skills
- Marketing strategy development
- Market and competitive analysis
- Competitive and trend analysis
- Brand-building strategies
- Account management
- Team management
- Mobile marketing
- E-commerce strategy
Certification
- META Media Planning certified
- META Media Buying Certified
- META Discovery Commerce certified
Education
other,other,other
Timeline
Digital Media Client Lead
Wavemaker - GroupM
09.2024 - Current
Business Director Media Planning & Strategy
Omnicom Media Group
05.2022 - Current
Director- Digital Media Planning
Omnicom Media Group
06.2021 - 04.2022
Account Manager
Interactive Avenues
03.2018 - 05.2021
Assistant Manager
Publicis Sapient
04.2016 - 02.2018
Management Trainee
Publicis Sapient
06.2015 - 03.2016
Bachelor of Technology - Mechanical Engineering
Amity University of Engineering Technology
Certificate of Higher Education -
Army Public School
- META Media Planning certified
- META Media Buying Certified
- META Discovery Commerce certified
Master of Business Administration - Marketing
Narsee Monjee Institure of Management Studies
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